88 Gears Creative Logo Critique 52

Sep 25, 2009 / Erik Peterson
88 Gears Creative Logo Critique Logo

88 Gears Creative Logo Critique

Geri submitted this logo for a web hosting and design agency startup. She left the following commentary about the work.

“The outline around the eights represent gears. I wanted to merge the idea of gears with the number 88. This is a for a web host and design agency. We use gears to design ways to move and advance businesses.”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Design Principles

Geri’s logo for 88 Gears Creative has some interesting elements, but could benefit from some further refinement of the design. Overall, a more industrial and powerful look may fit better with the company name. What if the 8’s were made of gears rather than the gears being a background element? The circular nature of the numeral 8 is a natural fit for integrating the gear element right into the typography.

Question for the readers

please respond in the comments below

How do you feel about changing the 8’s so that they are made from gears? Should the mark have a more industrial feel to it?

Functionality / Versatility

The logo is 3-color and should reproduce fairly well. I’m concerned about loosing the gears and the word creative at smaller sizes. I also wonder if the red in the logo is really needed. It’s so similar to the orange that the two visually blend into one color. This isn’t a big deal on screen, but when it comes to print it’s often cheaper to print 2-color vs. 3-color. Which leads me to ask if it’s really worth it?

Does the Logo Work for the Audience?

The concept of gears business and design can work together. Gears have been used in motors and various mechanical devices for a very long time and are somewhat commonplace. I see gears to represent concepts of thinking (i.e., the gears are turning), power/propulsion and rotation. Thinking and idea generation are key to design while moving forward is an important part of business.

Typography

The 8’s bother me from a visual standpoint. They are too close to each other when factoring in the black containing shape.

88 Gears typography

I also would say the light grey stroke around the word ‘gears’ is probably unnecessary. You really don’t notice it unless you look really close and at small sizes it would just disappear all together. If anything it makes your type look soft and slightly blurry, neither of which contribute positive attributes for your logo. The letterspacing of ‘gears’ is cumbersome. So much air between a compressed/condensed letterform doesn’t work well visually. This is especially visible between the ‘g’ and ‘e’.

Question for the readers

please respond in the comments below

How do you feel the typography could be improved in this logo?

Possible Improvements

Designing a logo for yourself or own business is one of the hardest logo designs you’ll ever work on. So what is the best way to improve the logo? Well I think have made some comments above that can certainly offer some direction. Here’s a list of actionable items.

  1. Correct the spacing surrounding the 8’s in ‘88’. In this case I think having consistent space on all sides would look best to the eye.
  2. Consider creating the 8’s out of gears rather then leaving them as background to the type. Perhaps all 4 gears that make up the 8’s could all be interacting with each other.
  3. Choose a new typeface for ‘gears’ or close down the letterspacing.
  4. Decide if 3 colors are really necessary for your logo. Maybe you could accomplish the same basic effect with just 2 colors.

Overall, I think you have a good start on the logo design. And with some refinement you can definitely improve it. Please know that my intention in critiquing your work is not to hurt feelings, but to offer constructive feedback. I hope it was helpful. Best of luck, to you!

I appreciate and welcome your comments, and look forward to hearing from you soon. I purposely don’t cover every possible improvement that can be made to this logo, so go for it if you think I missed anything. All I ask is that you keep your comments clean and appropriate.

Like what you read here? Subscribe to the Logo Critiques News Feed.

We enjoy your comments

52 Comments so far. Keep 'em Coming.

#1

By Andrew Brynjulson

09.25.2009 at 01:32 PM

Andrew Brynjulson Profile Image

I can agree on all fronts. Cannot stress the value of some level of simplicity in logo design. Simplicity does not mean boring. Even a one color logo can have dimension. I think you can achieve more visual depth by combining the 8’s and the gears and dropping a color.

#2

By Monika Leigh

09.25.2009 at 02:17 PM

Monika Leigh Profile Image

I completely agree. I too thought “Why not make the 8s gears?”
This is a good preliminary design, but it needs more work.

#3

By Geri Arnold

09.25.2009 at 08:01 PM

Geri Arnold Profile Image

Thank you! You guys are wonderful to take the time to help. I can’t tell you how much this means. I will work on the logo more.

Geri

#4

By neha

09.25.2009 at 08:11 PM

neha Profile Image

Totally agree on all the points mentioned but i would like to add a few things.
I feel the logo right now has 3 different elements - ‘88’ ‘gears’ and ‘creative’. One of the most important aspect of logo design is to create a unified form.
Making ‘88’ with different sizes of gears interacting with each other will definitely add dynamism, but along with that the typography should also integrated with the form.
Cheers!

#5

By maflewdesigns

09.25.2009 at 08:31 PM

maflewdesigns Profile Image

The typography in this logo, should be improved by round letter. For example, the “g” to be made by 2 circles like the 88 and the other letters, the same, to be rounded. The typography should be in the same style as the logo, you can`t make a rounded logo and put a squary typo. The second word, “creative” should be smaller, without space between letters, not italic and positioned right after the “g” tail.

#6

By ewadowsky

09.28.2009 at 04:00 AM

ewadowsky Profile Image

I agree…upon first looking at the design I thought it was clever…but then I started to get a little bit of a ‘playful’ feel from it, something that wouldn’t be the way you would want to go with such a design.

One little thing I would do, other than the mentioned changes would be to slide the word ‘creative’ over to the left just a bit to line up with the left side of the ‘e’ in ‘gears’

Some things, like alignment and spacing, are so hard to spot when it is your own project; that’s why it’s so great to have a forum like this!

#7

By imac

10.03.2009 at 04:25 AM

imac Profile Image

This is a good logo design. thanks!

#8

By Malik

05.26.2010 at 05:48 PM

Malik Profile Image

You could vertically staggery the 8s and get the full meshing of the gear effect.  Taht would look killaah

#9

By Jules

08.03.2010 at 07:57 PM

Jules Profile Image

I would remove the gear effect off the outline and add them to the figure 8 but have them turning as gears interlock using flash. Stay with the black and white, as this reminds me of the 8 ball (winner) and add one more color for the gears. After three colors, printing starts to get expensive. I also agree with a previous comment. The “g” is gear needs to look like the 8.

#10

By Logo Design Impressions

04.02.2012 at 07:07 PM

Logo Design Impressions Profile Image

Hello there.

This logo made me laugh, so I wrote the review for this logo design from my perspective.

#11

By eMedicine

05.25.2012 at 10:51 AM

eMedicine Profile Image

How deep you work on 88 gear logo, amazing. Frankly speaking don’t like this logo, especially color scheme, why use red with orange? also your point is right about apacing around 8’s. good review really.

#12

By Ranam

11.27.2012 at 07:29 PM

Ranam Profile Image

I wanted to thank for this great read!I really enjoyed reading. One of the more impressive blogs Ive seen. Thanks so much.

#13

By Paul

06.29.2013 at 10:21 AM

Paul Profile Image

What if both circles in an 8 would be small gears that are connected to eachother, as if both (or maybe even all four) gears are actually ‘working’. Then you can even do this with only 2 colors.

Now the ‘teeth’ around the composition look a little bit like small LED lights, or even police-car flashlights. They don’t look like mechanical elements to me at least.

#14

By div

03.09.2017 at 04:35 AM

div Profile Image

Nice post.worth reading.Achieving a well designed logo requires really hard work and being up to date with the latest trends in design.

#15

By divyap

05.15.2017 at 04:48 AM

divyap Profile Image

Thanks for sharing brief info..impressive blog..

#16

By ankshita

09.19.2017 at 05:17 AM

ankshita Profile Image

Critiques will also help you broaden your communication skills as a designer, ... A good critique can involve both positive and negative feedback

#17

By Wickey Dcrouze

07.30.2018 at 01:46 AM

Wickey Dcrouze Profile Image

Add here great post. Get Snagit Coupons  is the best offer on softwares to get discount.

#18

By Sally John

01.22.2019 at 02:22 AM

Sally John Profile Image

I constantly preferred to configuration stuff a couple of years back and need to lift it up again and perhaps receive some cash in return as independent on the off chance that I am fortunate to do as such. In spite of the fact that I truly experience difficulty to concoct something identified with my epithet as a logo. DoMyAssignmentForMe

#19

By Glenn

02.11.2019 at 03:46 PM

Glenn Profile Image

Thank you for this lovely post שביל ישראל! it is really nice read and very interesting.

#20

By ashleykoree

02.16.2019 at 03:59 AM

ashleykoree Profile Image

I love this article because i get great tips from this article to create a good logo. This article was helpful for me to create a good logo for my project.

Are you looking creative research papers topic, then you should go on pay for research paper for receive it.

#21

By Jonathon Coleman

02.25.2019 at 08:06 AM

Jonathon Coleman Profile Image

I actually love this logo. Though it’s simple, it’s captivating in the eyes!
Jon | www.concretecontractorsbirmingham.com

#22

By Justin Ruark

02.26.2019 at 02:28 AM

Justin Ruark Profile Image

It is a nice post. clash of magic
    clash royale
    8 ball pool

#23

By Victoria Carson

03.07.2019 at 04:52 AM

Victoria Carson Profile Image

There are lots of individual who each day post after writing on various challenge but few writers
who create its cost whenever paintings on any challenge.
for more detail visit my site

#24

By Johnny

03.10.2019 at 12:11 PM

Johnny Profile Image

#25

By Tonia W. Hawker

03.15.2019 at 03:40 AM

Tonia W. Hawker Profile Image

The tips which you have mentioned are very useful for logo designers.I am also working in visit this page writing services as a logo designer. So far i have designed almost 15 logos for different companies. The constraints which you have mentioned are very useful.

#26

By logo

04.05.2019 at 02:14 AM

logo Profile Image

Find great deals on eBay for hookah for sale. Shop with confidence. Skip to main content. wholesale hookahs cheap Logo: ... BLACK COAL new sale hookah water glass vase for shisha narguile pipes smoking See more like this. CLEARANCE SALE! Meduim hookah for college students. Brand New. $42.21. Buy It Now.

#27

By Choor Choor

05.06.2019 at 05:15 AM

Choor Choor Profile Image

zoomgroups
zoomgroups
zoomgroups
oups

#28

By Dillon Burns

06.03.2019 at 10:02 AM

Dillon Burns Profile Image

Really great stuff here, love the professional insight and ideas.
Dillon - https://www.treeservicebrandonmb.com

#29

By Daniel Perez

06.18.2019 at 08:20 AM

Daniel Perez Profile Image

You have a nice output! Keep it up!209 urgent care

#30

By Zach Duncan

07.11.2019 at 11:21 AM

Zach Duncan Profile Image

I like the logo because it has a technical at the same time and industrial feel.
https://thesoutherninstitute.com/travel-merchant-account/

#31

By Dominic Roshe

08.02.2019 at 10:35 AM

Dominic Roshe Profile Image

I actually love the design of this logo. It’s a 5/5 for me. | www.columbiahaulingservice.com

#32

By Camille

08.29.2019 at 11:34 PM

Camille Profile Image

Making logos are very hard most especially of the logo you are making has lots of dimensions and colors. Thank you for this information.dustless floor refinishing marietta ga

#33

By Allen

10.07.2019 at 07:39 AM

Allen Profile Image

The 8’s bother me from a visual standpoint. They are too close to each other when factoring in the black containing shape. HPE2-T35 dumps

#34

By Becky Spencer

10.16.2019 at 02:58 AM

Becky Spencer Profile Image

Whenever you sign up for a service, there are security measures in place usually in the form of verification codes and one-time passwords. Businesses can use a SMS Gateway to connect their software applications or websites with a texting service for 2-factor authentication.

#35

By Allen

10.21.2019 at 03:41 AM

Allen Profile Image

The circular nature of the numeral 8 is a natural fit for integrating the gear element right into the typography. SPLK-2002 exam questions

#36

By Megan Shore

11.25.2019 at 09:47 PM

Megan Shore Profile Image

Love this log. It reminds me of Vegas with the lights. Now I’m wondering where highway 88 is haha.

This was my critique.
Much love from Odessa
https://appliancerepairodessa.com/

#37

By Jess CH

11.28.2019 at 04:50 AM

Jess CH Profile Image

Thanks for sharing amazing post.
Are you looking for Door hardware,here is the blog you get detailed information on door hardware make sure you can check it out and keep on visiting and please share our blog.
If Won Wheel of fortune game then you must visit. <a >.. </a>

#38

By billy levy

01.13.2020 at 04:56 AM

billy levy Profile Image

Bulk Cheap Ammo is the search engine to find in-stock ammunition, guns, magazines and reloading components at competitive prices. We do provide Ammunition listing for sale from various online ammo retailers. Bulk Cheap Ammo is your one-stop directory to find the best ammo deals.

#39

By David Brad

01.28.2020 at 04:30 AM

David Brad Profile Image

Not on the grounds that you were doing anything incorrectly, but since Illustrator handles what you were attempting to accomplish so inadequately, while different apparatuses available would have improved employment. I never again use CorelDRAW, yet I do miss it’s essential vector altering instruments. They’re quite a lot more progressed than Illustrators.Assignment Writing Service UK

#40

By osama shk

01.28.2020 at 08:03 AM

osama shk Profile Image

Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject!
go here

#41

By osama shaikh

01.30.2020 at 10:30 AM

osama shaikh Profile Image

Thanks for your post. I’ve been thinking about writing a very comparable post over the last couple of weeks, I’ll probably keep it short and sweet and link to this instead if thats cool. Thanks.
https://sportstv.io/en/watch-live/all-sports/upcoming

#42

By Laura Bowman

02.05.2020 at 05:57 PM

Laura Bowman Profile Image

I would try to bling the 88 a little more so that it doesn’t blend with the surroundings.

#43

By A&H Heating and Air Conditioning, Inc.

02.06.2020 at 09:07 AM

A&H Heating and Air Conditioning, Inc. Profile Image

Our Mission is to “Bring comfort to those you love” by providing affordable services and products that we stand behind. Keep your cool with our HVAC service including installation, replacement and repairs. Don’t break a sweat; we can repair any make or model.

#44

By osama shk

02.11.2020 at 12:12 PM

osama shk Profile Image

The best dentist information you have posted is very useful. The sites you have referred was good. Thanks for sharing…
Kopp Dental Dentist In Elmhurst

#45

By Sehun Kim

02.18.2020 at 12:37 AM

Sehun Kim Profile Image

The critical ops hack. c-ops pc owner was inspired by this logo.

#46

By Dave

02.20.2020 at 05:12 PM

Dave Profile Image

Looks great.I might need a business logo done soon.

#47

By Lydia Roberts

03.03.2020 at 04:45 PM

Lydia Roberts Profile Image

I love how this logo can be used for multiple industries including “ home gardening ” as well.

#48

By Southeast Staging

03.12.2020 at 07:59 AM

Southeast Staging Profile Image

1400 Meredith Park Dr, McDonough, GA 30253
(770) 506-0323
As one of the country’s largest Stage Right rental houses’ Southeast Staging has been providing production services for over 20 years, with over 90 years of combined experience! We’re number one because we make you number one! We do it 100% right the first time, every time. Our friendly, knowledgeable and professional staff will help to inspire, educate and bring to life the vision you have created. Whether it’s a small round stage or a six figure multi fascinated production we are here to meet your goals.

#49

By American Foot and Leg Specialists

03.12.2020 at 01:41 PM

American Foot and Leg Specialists Profile Image

American Foot and Leg Specialists
4877 Bill Gardner Pkwy, Locust Grove, GA 30248
(404) 363-9944
https://americanfoot.com/
M-F 8am-5pm
The podiatrists at American Foot & Leg Specialists have been leaders in the field of podiatric medicine and surgery for over 45 years and work hard to prevent, detect, and treat any foot and ankle problems. From routine checkups to athletic or work-related injuries, as well as, special treatments and surgery, our podiatric physicians are experts on all foot and ankle needs. They can help with diabetic foot care, corns, flat feet, nail and skin conditions, bunions, nerve testing, lower extremity wound care, pediatric care, and disability ratings.

#50

By Lydia

03.15.2020 at 08:30 PM

Lydia Profile Image

Thanks for this post I also recommend you orange juicer reviews

#51

By Saad Khan

03.18.2020 at 08:55 AM

Saad Khan Profile Image

Thanks for this amazing article it will help the designers to take help from these ideas and portray it. I am Also a Logo designer at logowizpro which is a Free Logo Maker Online Tool where you can design your own logo for free and make great logos with hundreds of templates.

#52

By Hilary Brown

03.19.2020 at 01:36 AM

Hilary Brown Profile Image

Choosing the right color for your logo is like going for hill climb
since you still have other colors to consider too.


Leave a Comment:

Name:

Email:

URL:

Comment:

Please answer the question below:

Is fire hot or cold? (3 character(s) required)

Remember my personal information

Notify me of follow-up comments?

Support Our Sponsors
Illustrator CS4 Ebates Books from Amazon Theme ForestAdvertise Here 500 Premium Business Cards only $1.99 Unlimited Online Backup $4.95

Follow me on Twitter

 Followers