Headpoint Consulting Logo Design Critique 3

Jul 07, 2009 / Erik Peterson
Headpoint Consulting Logo Design Critique Cropped Logo

Jon submitted this logo for Headpoint Consulting. He left the following comment about the logo,

“A new executive coaching consultancy firm... looking to portray an image of competence but remain interesting and dynamic”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Design Principals

The logo for Headpoint Consulting has an intriguing start, but lacks cohesion and balance. The logo feels like two different parts. The head shaped oval with the ‘T’ inside doesn’t feel like it belongs with the rest of the mark. There are two main factors contributing to this disjointed appearance. First, the abstracted ‘T’ created by the white space within the oval shape doesn’t fit with the rest of the typography (i.e., weight, color, shape, rotation, etc.). Second, focusing all of the color on the right side within the oval shape also contributes to the disconnection.

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PricingWire Logo Design Critique 5

Jun 16, 2009 / Erik Peterson
PricingWire Logo Design Critique Cropped Logo

Chris submitted his logo for PricingWire and left the following comment,

“The antennae concept is meant to convey maintaining an up-to-date awareness of how pricing impacts the overall performance and brand value of your business. Communicating the value behind your prices, based on in depth understanding of what customers value and are willing to pay for. I am open to other names, but also believe that a company makes its name relevant by the reputation they build based on the work they do (build a brand, maintain a brand, leverage a brand).”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Continue reading this article

William Dyrcz Attorney at Law 5

Mar 17, 2009 / Erik Peterson
William Dyrcz Attorney at Law Cropped Logo

Andy submitted this logo he is working on for “William Dyrcz Attorney at Law”. As I understand it, this law firm specializes in real estate planning and tax laws.

This logo falls under the monogram category, meaning it’s only the initials of the company. In most cases, the monogram would show all the initials of the company (WDAL). In this case we are just looking at the ‘W’ & ‘D’. There is also no other text displayed with this monogram, which hurts this implementation greatly.

Design Principals

I’m going to assume this is only a rough version of what Andy intends the logo to be. It is obvious the mark was drawn by hand and colored with marker. This would never suffice as final art. I also want to mention, the version that was submitted isn't an exact circle (close but not quite). Either make the mark within an exact circle or make it obvious that it wasn’t supposed to be a circle. As it stands now, it looks like a mistake.

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