Color Psychology in Logo Design 156

Jun 01, 2009 / Erik Peterson

 

Color Psychology in Logo Design

Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose.

Red

Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor

Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.

Red Bull Logo

Red Bull: 1987 Designer Unknown

Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you wiiings!”. Both of these phrases reinforce why red was an excellent color choice for the logo. By accenting the red with yellow a loosely analogous color palette is created for the brand.

Pink

Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil

Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.

Barbie Logo

Barbie: 1959 Designer Unknown

The color pink is very prominent in Mattel’s Barbie logo and supporting branding material. It is a fitting color for a toy that is marketed to little girls. The typeface compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girl’s handwriting.

Orange

Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful

Orange is made up of red and yellow and can represent attributes from each of those colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites.

Nickelodeon Logo

Nickelodeon: 1984 Tom Corey, Fred/Alan Inc., Scott Nash

Orange is a perfect color choice for Nickelodeon who’s target audience is children. Orange is fun, lighthearted and youthful which reflects the TV channel’s programing. The design of the Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.

Yellow

Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth

Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.

McDonald's Logo

McDonald’s: 1962 Jim Schindler

We all know the successful McDonald’s franchise (aka The Golden Arches) and their slogan “I’m Lovin’ It”. Like Red Bull, McDonald’s uses a loosely analogous color palette. The difference is that McDonald’s is mainly yellow which fitting for this brand that focuses on children, playfulness and happiness. The red works well as an accent color and has been know to raise ones blood pressure and evoke hunger. Incidentally, this color combination has influenced many other fast food chains.

Green

Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility

Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.

Animal Planet Logo

Animal Planet: 2008 Dunning Eley Jones

Green is suitable logo color choice for a TV channel who’s programing focuses solely on nature and animals. There’s a significant amount of controversy surrounding this logo. So whether you like the logo or not, I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses and nature in general.

Blue

Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy

Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.

IBM Logo

IBM: 1972 Paul Rand

The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand.

Purple

Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality

Purple implies royalty, mystery, spirituality and sophistication. Because purple is the combination of red and blue, it has both warm and cool properties. The color purple can be found in many education related and luxury product logos.

Hallmark Logo

Hallmark: Designer Unknown

The Hallmark company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense and sophistication which is reinforced by the crown icon that hovers over the type.

Brown

Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.

Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to it simplicity, warmth and neutrality. “What can Brown do for you?” is the tagline for UPS which might be one of the most recognized brown logos.

UPS Logo

UPS: 1961 Paul Rand and 2003 FutureBrand

UPS uses the color brown to differentiate itself from the competition (i.e., the USPS and FedEx). While the color may be received by many as utilitarian, boring or conservative, UPS has taken ownership of the color and used it as a point of distinction. In the 2003 redesign the introduction of yellow brings some warmth, friendliness and a certain richness to the mark.

Black

Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition

Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.

james Bond 007 Logo

James Bond 007: Designer Unknown (© 1962 Danjaq, LLC and United Artists Corporation)

The James Bond 007 logo is solid black. The color choice for the classic spy movie’s logo works well. The color represents the authority, mystery and sophistication that is a part of 007 movies.

Grey

Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness

Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil. It is also known as neutral and cool. Grey is often used for the type within logos because it is neutral and works well with most other colors.

Swarovski Logo

Swarovski Crystal: Designer Unknown

The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey could be viewed to represent the lead that is a part of the product the company makes, but also represents the respect and authority that comes from the history of a company that has been around for over 100 years.

White

Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness

White is the universal color of peace and purity. It can often be found in logos as reversed text or negative space.

Girl Scouts Logo

Girl Scouts: 1978 Saul Bass

While green may be the more prominent color in the Girl Scouts logo it also uses the negative space to create the silhouettes of two faces. The combination of the silhouetted faces and the white create a certain purity and innocence in the logo.

As you can see these colors can be found in logos we know and recognize. Often the designer has considered the meaning of the colors when choosing the palette for the logo. Next time you’re designing a logo remember to ponder the meaning of the colors you choose and do so wisely. Just remember, color psychology consists of culturally created ties that can change over time and location. It is by no means an exact science and is still largely based on anecdotal evidence.

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We enjoy your comments

156 Comments so far. Keep 'em Coming.

#1

By Igor

06.01.2009 at 09:41 PM

Igor Profile Image

Thank you for this post. I made very similar post some time ago but I didn’t write as many colors as you did. Thank you once again:

And this is my post:
http://tinyurl.com/cwa5me

#2

By David Airey

06.02.2009 at 06:50 AM

David Airey Profile Image

Hi Erik,

Some nice logo examples there. The Barbie design would’ve made a great addition to a previous post I made about hand-written logos. I hope you’re well.

#3

By web2000

06.02.2009 at 11:45 AM

web2000 Profile Image

Your article color psychology in logo design was well writtern.  Your examples well support your statements!

#4

By Umbraco Developer - Vizioz

06.02.2009 at 03:26 PM

Umbraco Developer - Vizioz Profile Image

Hi Erik,

A great article, thanks for posting. I am currently going through creating a new logo with a graphics design friend so very apt timing!

Cheers,

Chris

#5

By blestab

06.02.2009 at 05:18 PM

blestab Profile Image

Very informative aricle, could’nt have come at a better time.

#6

By Allan

06.02.2009 at 05:59 PM

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You may want to point out that your descriptions here are almost entirely cultural and may not be applicable in various cultures around the world.

I would also argue that describing pink as ‘feminine’ is an example of a cultural association that is both sexist and rapidly changing. In contrast, describing blue as ‘authoritative’ highlights the sexist dichotomy between it and pink.

All in all, not a terrible article, but not really enlightened or forward-thinking either. Thanks for publishing all the same.

#7

By Erik at Logo Critiques

06.02.2009 at 06:13 PM

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@allan Thanks for reading, but maybe you didn’t get a chance to finish before posting your comment. The last couple sentences of the article read, “Just remember, color psychology consists of culturally created ties that can change over time and location. It is by no means an exact science and is still largely based on anecdotal evidence.”

By no means is this is the end-all-be-all list. I’m merely trying to give some insight, for designers and other interested readers, into the widely accepted associations with color.

You may be correct in saying that perception of some colors is changing, however at the current time I believe this is a pretty close approximation of today’s perspective, at least in the U.S. where I live. Again color psychology isn’t an exact science…

#8

By Allan

06.02.2009 at 06:17 PM

Allan Profile Image

Indeed, apparently I missed those last few lines, my apologies grin

#9

By Louis

06.02.2009 at 08:00 PM

Louis Profile Image

Excellent article. Definitely saving this link.

#10

By Farooq

06.03.2009 at 04:29 AM

Farooq Profile Image

Really nice concepts can anybody help me to create my company logo im a web developer and i want people to suggest me which color will be good for it.

#11

By Mo

06.03.2009 at 10:21 AM

Mo Profile Image

Fantastic review. I am lovin’ it wink

#12

By Srividya

06.03.2009 at 12:07 PM

Srividya Profile Image

It is an insightful posting. As I’m in the process of re-designing my website, it has been very helpful to know the connotations attached to colours.

#13

By Kris

06.03.2009 at 02:23 PM

Kris Profile Image

Make me reliaze that color can speak too

#14

By Diego

06.03.2009 at 04:26 PM

Diego Profile Image

Bookmarked and will use for future reference. Thanks

#15

By Jacob Cass

06.04.2009 at 03:31 AM

Jacob Cass Profile Image

A thorough article Eric…

An article to add onto this one: How To Use Colour In Logo Design To Effectively Communicate The Right Message. Written by Alex Charchar (@retinart).

#16

By Anna Schibrowsky

06.04.2009 at 09:03 AM

Anna Schibrowsky Profile Image

A good article full of design insights, but certainly not color psychology. Color psychology IS an exact science based in research. Color psychology has found that orange is perceived as strength, pink reduces aggression, blue is perceived as gentleness and reduces appetite and so on.

#17

By Manish Khatri

06.04.2009 at 02:02 PM

Manish Khatri Profile Image

Really cool! psychology… will definitely help me in my new work.!

Thanks for sharing. smile

#18

By Holly

06.04.2009 at 02:04 PM

Holly Profile Image

Hi! This is a great article. Thanks for sharing.

I did just want to point out one little thing When referring to the printing process, black is actually the presence of all colors, not the absence. It is the absence of all colors when referring to light.

#19

By LaurenMarie - Creative Curio

06.04.2009 at 02:10 PM

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I love critical looks at design and you did a great job with this one, Erik! I’ve heard that the red/yellow combo evokes hunger as well. I think because they are warm, energizing colorslike food! Ketchup and mustard. We don’t see much blue in our food, so it would be counter-intuitive to have a blue logo for a restaurant.

It would be interesting to look at this topic from other cultures’ perspectives too; like in Asia, where white represents death instead of purity and red is good fortune.

#20

By Jay

06.05.2009 at 09:47 AM

Jay Profile Image

Thanks Erik for this article.

I have been asked to create a couple of logos and this came at the right time.

I am looking for a good book on colour psychology. Any recommendations from anyone?

#21

By dimaz arno

06.05.2009 at 10:03 AM

dimaz arno Profile Image

Yeah now i’m understand why i always pick green and blue as my favourite logo color.

Thanks Erik, is it any article similar like this but about the logo shape?

#22

By Raja Sandhu - www.RajaSandhu.com

06.07.2009 at 08:33 PM

Raja Sandhu - www.RajaSandhu.com Profile Image

Hi! -


Interesting article. Much like most of our other perceptions in and of society have changed, so too, has our view on “Color Psychology in Logo Design “...Well at least in my case. I tend not to follow much of the studies done in the 50’s and 60’s, blotch testing etc…

We no longer look at a youth standing with his ball cap sideways on the street corner as a ‘thug’ or ‘pusher. Or observe a male colleague in a pink polo top and second guess their gender preference. Far analogy I know, but I hope the point gets across about evolving perceptions.

Since the trend of some major corps in terms of their brand marks using transparencies and gradation of tones(i.e MasterCard logo) others have followed suit. You would figure with the clout the bigwigs have and resources on recent colour psychology, focus groups and the rest of the gamut, I think that things might have changed on this subject.

Considering the above, what do you think gradients and transparencies invoke?

- Raja

#23

By Dexter

06.10.2009 at 08:27 AM

Dexter Profile Image

Very nicely presented in a simple manner.  Really liked it
thanks.

#24

By Phaoloo

06.11.2009 at 03:08 AM

Phaoloo Profile Image

Nice descriptions for colors.

#25

By John

06.11.2009 at 01:04 PM

John Profile Image

Nice article. I would add, however, that some of these associations are cultural.  Eastern and Western cultures share many of the same associations, but not all.

#26

By Custom Web Design

06.11.2009 at 08:25 PM

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Like the post, I may have to redo one like this with examples of my own work

#27

By Wolfan

06.12.2009 at 11:07 AM

Wolfan Profile Image

I like this article, and agree with a lot of the points made.

By the way, the girl scouts logo has three faces not two since it’s also meant to signify diversity. :-D

#28

By Jude

06.14.2009 at 04:06 PM

Jude Profile Image

Nice summary. You may be interested in a magazine column I wrote on color for the graphic-design mag STEP inside design. (I also tweet regularly about color at http://twitter.com/joodstew.) In it I explore odd cultural histories for each color, connecting anecdotes, facts, and other factoids in a “web” of associations for each color.

Hard to explain but very fun to look at; you might find it interesting.

You can download my color-columns here:
Gray: http://www.judestewart.com/downloads/step color is gray final.pdf

White: http://www.judestewart.com/downloads/step color is white final.pdf

Purple: http://www.judestewart.com/downloads/step color is purple final.pdf

Orange: http://www.judestewart.com/downloads/step color is orange final.pdf

Green: http://www.judestewart.com/downloads/step color is green final.pdf

Brown: http://www.judestewart.com/downloads/step color is brown final.pdf

Blue: http://www.judestewart.com/downloads/step color is blue final.pdf

Pink: http://www.judestewart.com/downloads/step color is pink final.pdf

Thanks,
Jude Stewart
www.judestewart.com
http://twitter.com/joodstew

#29

By d65blade

06.17.2009 at 10:57 AM

d65blade Profile Image

Wow, what an information about the psychology of colors! I’m a newbie in designing logos and this is great stuff. Thanks for posting!

#30

By maria

06.21.2009 at 08:23 PM

maria Profile Image

Great analisys. Thanks for sharing.

#31

By Lhinton

06.26.2009 at 10:02 PM

Lhinton Profile Image

Black is the combination of all colours not the absence of them.

#32

By Cathie

07.01.2009 at 03:21 AM

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Great article. I teach colour psych to web design students, and will be sharing this with them.

#33

By Alex Hayes

07.04.2009 at 12:21 AM

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Thanks for a very helpful article - concise with clear examples. I’m amazed at how many people don’t actually read before they comment, however… smile

#34

By Dylan

07.06.2009 at 09:16 PM

Dylan Profile Image

Wow, I had no idea color made such a difference and meant so many things!  Thank you for a great read and the awesome example logos.

#35

By angudurai

07.17.2009 at 06:37 AM

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its very useful for me great analisys.

#36

By Marc Swarbrick

08.05.2009 at 10:42 AM

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In print, black is a pigment that doesn’t reflect light. In a monitor/screen environment, it’s the abscence of light.

Good list, now it would be nice to see how the differing shades of these colours shift the meaning - say with green you want ‘environment’ and not ‘money’ to be conveyed, which varation of green would lend itself to this? Do you move through the spectrum towards yellow because of the ‘sunshine, warmth’ aspect?

#37

By Aero River

08.28.2009 at 04:39 PM

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Thanks for sharing. I bookmarked this page.

#38

By Web Site Tasarm

09.12.2009 at 10:33 PM

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Really cool! Thanks for sharing.

#39

By Mark Spenser

09.15.2009 at 08:16 AM

Mark Spenser Profile Image

What an amazing post! I would like to thank you for sharing it. You are putting very good effort into the stuff you post.

#40

By Kiran

10.04.2009 at 05:22 AM

Kiran Profile Image

its really great article for logo designing…Thank You So Much

#41

By Ben Hurtisson

10.07.2009 at 07:47 PM

Ben Hurtisson Profile Image

Very interesting article about logos. All these logos can properly used in web design of any complexity.

#42

By Koca Mustafa Paa

10.12.2009 at 08:19 AM

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Great archives! Thanks for sharing.

#43

By Attitude Design | Graphic Design Portfolio

10.14.2009 at 09:15 AM

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Thanks for a great post - some really interesting points to consider when choosing a colour scheme.

#44

By Vishnu

11.03.2009 at 11:34 AM

Vishnu Profile Image

Really Great collection! It’s nice to know all these things…!

#45

By Fast food coupons

11.12.2009 at 10:27 AM

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That is one big thank list! Thank you for your good sense of humor and kindness.

#46

By Dr.D.Radhakrishnan Nair

12.05.2009 at 04:07 AM

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Marvellous!
I was hunting for knowledge in this area. I got certain pointers. Thank you very much.
I wish this study could turn to Indian aesthetic research on colour in art!

#47

By navanath

12.18.2009 at 10:43 AM

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great and very useful, thanks.

#48

By itsashirt T shirts

01.15.2010 at 06:27 PM

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I think you described the colors very good, I am a orange man, I just love that color!

#49

By Melissa Myers

01.20.2010 at 06:38 AM

Melissa Myers Profile Image

This is a really interesting post. Great information for someone to have when designing a logo for their business.

I work for http://www.freelogoservices.com and think this would be really useful for people creating free logos on our site—it helps small businesses learn some designing knowledge which is great for organizations looking to bypass the hefty cost of hiring a graphic designer.

#50

By nimra

02.17.2010 at 12:34 PM

nimra Profile Image

excellent article.it help me to understand color thory.thanks

#51

By Avinash

04.08.2010 at 10:21 AM

Avinash Profile Image

Thanks Erik for this article.

#52

By Susi

05.01.2010 at 02:03 PM

Susi Profile Image

Nice post really,As i am also associated with this business so i am well aware how important the color selction is when designing a logo
Thanks once again…

#53

By Rancid Juice

05.12.2010 at 08:05 PM

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Yellow, much like red, can have conflicting messages It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.

#54

By Strafe Creative - Graphic Design

05.28.2010 at 02:12 PM

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Really good post guys. Though as others have said I feel these colour representations are down to culture. But Ill be passing this link on to others. Cheers

#55

By constipation during pregnancy

06.02.2010 at 07:23 PM

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great going mate w

#56

By icons for windows

06.03.2010 at 07:08 AM

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Does anyone know a link to asite where i can upload a logo and ask for critiques?

#57

By Marcus

06.04.2010 at 07:08 AM

Marcus Profile Image

I’m doing some research on colours before making a recommendation to my client for a colour scheme for their new luxury goods website, and this is another page I’ve bookmarked for future reference smile  Thanks!

However a couple of things I noted here; that there doesn’t appear to be any real distinction between grey and silver.  Are they not separate colours with different meanings and psychologies?  Or is silver just considered a shade of grey?

The article gives grey some attributes that I’d be more inclined to credit to silver; namely authority, respect and stability.

Also notable by its absence is gold.  Is this considered a shade of yellow?  I would have thought over the years with so much marketing in luxury goods, that gold would have done enough to be considered a separate colour with the connections of luxury, wealth and success.

In any case, thanks for a well-written and nicely presented article. I’ve picked up some info I’m sure will come in handy when making my report smile

#58

By Parkeren Schiphol

06.17.2010 at 12:30 PM

Parkeren Schiphol Profile Image

I really like that new mcdonalds logo. Is it possible that you can make such a logo for uour site?

#59

By Marc Swarbrick

06.17.2010 at 01:42 PM

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@By Icons for Windows

“Does anyone know a link to asite where i can upload a logo and ask for critiques?”

You mean apart from this one! wink

Try logopond(dot)com - they’ve got a good community over there.

M

#60

By Brent G

06.18.2010 at 06:24 PM

Brent G Profile Image

Very useful article. Thank you.

#61

By peninggi badan

06.22.2010 at 06:34 AM

peninggi badan Profile Image

Its important for us as designers to use color appropriately and understand the meaning behind the colors we choose.

#62

By Schiphol parkeren

07.10.2010 at 02:23 PM

Schiphol parkeren Profile Image

its a nice blog! didnt know that every colour of a brand had a meaning

#63

By Phoenix Graphic Design

07.14.2010 at 10:57 PM

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I remember studying psychology and color theory - and wondering why they aren’t in the same class (for designers). Great post - I’ll bookmark this.

#64

By Parkeren Schiphol

07.21.2010 at 11:19 AM

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This is now one of my bookmarks, this is interesting. Also to see the importance and meanings of coloring in logo’s.

#65

By UK Hamilton

07.23.2010 at 09:55 AM

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i started my new work,and the name is zuriel sports.i need a suitable logo for it.can u help in this matter,or do u have suitable template for my web site? thanks

#66

By David

08.31.2010 at 06:06 PM

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excellent!! thank you for the insight!

#67

By farmville

09.03.2010 at 04:25 AM

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Your article color psychology in logo design was well writtern.

#68

By tinnitus

09.03.2010 at 11:48 AM

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Very useful info. Hope to see more posts soon.

#69

By franz

09.06.2010 at 12:19 PM

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nice article thx!

#70

By Side star beach

09.14.2010 at 04:18 PM

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Great information. Ads a designer I can use this info very much. Like the comment: Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.  Great explanation and useful stuff to think about.

#71

By Hotel Scheveningen

10.03.2010 at 12:53 PM

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Very very useful! Merci!

#72

By Taxi Schiphol

10.05.2010 at 02:53 PM

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Indeed, nice information.

#73

By Waterkoker

10.06.2010 at 10:51 AM

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Just bookmarked it grin

#74

By Andy @ sales++ online sales development

10.16.2010 at 01:14 PM

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Interesting article, very good post.

I’ve also discussed the use of color in an article here:

http://www.salesplusplus.com/color-affect-buying-sales/

Thanks

#75

By lajme shqip

11.06.2010 at 05:29 PM

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Thank you, they look gorgeus. thanks 4 sharing

#76

By pandora

11.18.2010 at 08:17 AM

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that is very useful for us, you know if i want to have a nice website,i need to know which color is suit for my site.

#77

By Thomas Sabo

11.18.2010 at 09:53 AM

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Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice.

#78

By pandora uk

11.25.2010 at 07:37 AM

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Great information. Ads a designer I can use this info very much. Like the comment: Yellow, much like red, can have conflicting messages

#79

By thomas sabo

12.08.2010 at 02:58 AM

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Great information. Ads a designer I can use this info very much. Like the comment: Yellow, much like red, can have conflicting messages s

#80

By Johnbailee

12.14.2010 at 03:00 PM

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Logo seems to be a significant one if you are branded.As you can see that many branded things are identified with their awesome logo.Florida Villas

#81

By Custom Logo Design

12.22.2010 at 08:02 PM

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This is great information to share!

#82

By John Bayle

12.26.2010 at 05:57 AM

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Color Psychology in Logo Design - Interesting topic to discuss.I am novice in designing and thanks for the awesome info you had given.Tig welder

#83

By cambridge dieet

01.09.2011 at 05:53 PM

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Great info, me likes!
Cambridge dieet

#84

By thomas sabo sale

02.07.2011 at 05:41 AM

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GOOD POINTS!!

#85

By Parkeren Schiphol 24h

02.10.2011 at 12:46 PM

Parkeren Schiphol 24h Profile Image

Good info, tnx for sharing with us!

#86

By thomas sabo glj

02.21.2011 at 08:24 AM

thomas sabo glj Profile Image

This really help me a lot,thanks.

#87

By web site development 

02.24.2011 at 03:36 PM

web site development  Profile Image

I like orange and green colors and don’t like red… The RedBull example seems to me is awful

#88

By Margo DeGange

03.10.2011 at 07:26 AM

Margo DeGange Profile Image

Erik,

Really great stuff! I am a business coach, with many clients in the interior design field, where I am also considered a color expert. I teach a 2-day course on color to Interior Designers and Certified Interior Environment Coaches.

I loved what you had to say, and I especially loved that you showed specific examples that relate the color meanings to actual branding. This will help many start-up entrepreneurs to think about their logo in terms of exactly what they want to say to their ideal prospects long term.

You did a fantastic job in laying out this article/post, Eric. Thanks for the insight in applying color to business and branding. Keep up the great work!

#89

By pandora bracelet

03.29.2011 at 11:45 PM

pandora bracelet Profile Image

Color Psychology in Logo Design - Interesting topic to discuss.I am novice in designing and thanks for the awesome info you had given

#90

By Iflexion company

04.08.2011 at 09:14 AM

Iflexion company Profile Image

Great post! Very useful. Color Psychology is very important for logo design.

#91

By Interieur Ideeen

04.11.2011 at 08:57 PM

Interieur Ideeen Profile Image

Never thought that colors in logo’s have a big influence. Thanks for this eyeopener! I really like small logo’s and short names, like IBM.

#92

By London builders

04.28.2011 at 04:40 PM

London builders Profile Image

We are looking for a logo, it’s actually a good article, Thanks.

#93

By Assertief

05.03.2011 at 09:53 PM

Assertief Profile Image

The logo is most important to recognize your company in one second. Thanks for this article.

#94

By Nuwan

05.24.2011 at 06:35 AM

Nuwan Profile Image

There is a widely known belief that colour does indeed affect us in particular ways.  You have summed up the importance of colour use very well.

#95

By Goedkoper Parkeren Schiphol

05.24.2011 at 07:49 AM

Goedkoper Parkeren Schiphol Profile Image

I think Hallmark is the best off all aldo every kid knows McDonalds haha

#96

By Niraj

06.04.2011 at 04:35 PM

Niraj Profile Image

Well after looking at this article I just dont have word! Logo are very important and the critics given by you would definitely help them to grow more!

#97

By Filma me Titra Shqip

06.13.2011 at 03:37 PM

Filma me Titra Shqip Profile Image

thanks mate u have some good loogos there

#98

By schiphol parkeren

06.14.2011 at 08:35 PM

schiphol parkeren Profile Image

Always great to see such roundups when looking for inspiration!

#99

By Tarun Agarwal

06.19.2011 at 01:46 PM

Tarun Agarwal Profile Image

Awesome descriptions and examples. I wonder whether these corporations approve that description. Thanks for the post.

#100

By parkeren schiphol

07.06.2011 at 04:31 PM

parkeren schiphol Profile Image

Love to 007 logo!

#101

By Andrew Beck

07.15.2011 at 05:42 PM

Andrew Beck Profile Image

I like everything you said except what you said about pink.  In most recent times, pink has taken on a completely different meaning.  I think you have pretty much pigeon holed it into the stereotype that the most common person would associate it with - but as of late pink has a lot to say in modern design.  To me, it can mean modern, edgy, indy, playful, fun, contemporary.  This article is a little too basic.

#102

By may loc nuoc nano

07.18.2011 at 01:48 AM

may loc nuoc nano Profile Image

Very informative post. thanks for sharing

#103

By cheapest k cups

09.09.2011 at 01:53 PM

cheapest k cups Profile Image

amazing creations.  love each logo .

#104

By Leynes Jenfel

10.05.2011 at 03:34 AM

Leynes Jenfel Profile Image

wow. those info was so important, by that i can easily explain my preferred store layout and logo . NICE smile two thumbs up

#105

By linwood

10.12.2011 at 03:22 PM

linwood Profile Image

Hello Erik,
Can you give any good examples of what most construction companies logo colors would be?  I am have a logo designed and wanted to do a little more research on what color it should be.

#106

By camping bijela uvala

11.02.2011 at 07:54 AM

camping bijela uvala Profile Image

Thanks for this information, very usefull and will implement it directly. Great site

#107

By Alexbit

11.11.2011 at 07:28 AM

Alexbit Profile Image

Hi,.
When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”

#108

By Portland Personal Trainer

12.26.2011 at 05:15 AM

Portland Personal Trainer Profile Image

Hi,
Thank you for sharing the wonderful article for us.You are putting very good effort, into the stuff you post.

#109

By Kathrin Stahl Photographer

01.02.2012 at 09:54 AM

Kathrin Stahl Photographer Profile Image

Thank you very much for sharing! I am currently in the process of designing a new logo. As I love purple, I was wondering whether it would make sense to use it for my photography business. Now I know wink

#110

By Baby Strollers Reviews

01.04.2012 at 07:25 AM

Baby Strollers Reviews Profile Image

I really want to admire the quality of this post. I like the way of presenting your ideas views and some valuable content. No doubt, you are doing great work.

#111

By Parkeren bij Schiphol

01.09.2012 at 03:05 PM

Parkeren bij Schiphol Profile Image

Very interesting blogpost!

#112

By ScotWetherington

01.26.2012 at 04:34 AM

ScotWetherington Profile Image

This really is a fantastic blog site posting.
Scot

#113

By Munsell Color

02.09.2012 at 07:13 PM

Munsell Color Profile Image

Corporate identity branding is incomplete without the choice of correct color. Color is what can identify a brand and make someone return.

#114

By hizkiail bhatti

02.13.2012 at 12:54 PM

hizkiail bhatti Profile Image

i learn a lot from this article.

#115

By Allan Maina

02.21.2012 at 12:14 PM

Allan Maina Profile Image

Very helpful information. Thanks guys

#116

By stouffers coupons

02.27.2012 at 12:15 PM

stouffers coupons Profile Image

This is the blog which is my favorite one, i liked it a lot.

#117

By stouffers coupons

03.01.2012 at 11:19 AM

stouffers coupons Profile Image

IBM is the most reliable brand near me according to any other brand.

#118

By precision tune coupons

03.05.2012 at 07:20 AM

precision tune coupons Profile Image

The logo designs which are displayed in this blog are amazing all.

#119

By lang parkeren schiphol

03.06.2012 at 02:32 PM

lang parkeren schiphol Profile Image

This really is a fantastic blog site post!

#120

By Adan

03.09.2012 at 01:56 PM

Adan Profile Image

useful very useful

#121

By websites

03.14.2012 at 11:08 AM

websites Profile Image

that’s true as you said create a playfulness or stimulate emotions and even appetites.

#122

By murals

03.14.2012 at 03:19 PM

murals Profile Image

Colors are the part of our life which we should enjoy, i appreciate this blog post which is related to colors.

#123

By Prasad Pawar

03.21.2012 at 09:16 AM

Prasad Pawar Profile Image

Nice article.. I’m on way to redesigning of Logo..

#124

By bank machines ontario

03.24.2012 at 10:13 AM

bank machines ontario Profile Image

Very interesting blogpost!Colors are the part of our life which we should enjoy, i appreciate this blog post which is related to colors.

#125

By Jamilya

04.17.2012 at 05:19 AM

Jamilya Profile Image

Thank you, i had course with corporate identity last year and knew all meanings of colors but forgot now and needed refreshment in mind, thanks

#126

By Jordana

04.23.2012 at 02:41 AM

Jordana Profile Image

Amazing! It helped me a lot!

#127

By learn more about astaxanthin

04.28.2012 at 10:06 AM

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Useful post is this. I made such like post but could’t use such colors.

#128

By audit service

05.03.2012 at 05:33 AM

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#129

By cloud hosting

05.17.2012 at 02:08 AM

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Its good to read such interesting stuff on the Internet as I have been able to discover here. I agree with much of what is written here and Ill be coming back to this websiteagain.Thanks again for posting such great reading material!!

#130

By bobp22

05.21.2012 at 07:09 AM

bobp22 Profile Image

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

#131

By palm springs head shop

05.23.2012 at 10:37 AM

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I found your website the other day and after reading a handful of posts, thought I would say thank you for all the great content. Keep it coming! I will try to stop by here more often.

#132

By Health Insurance Wisconsin

05.26.2012 at 12:16 AM

Health Insurance Wisconsin Profile Image

I was making an assignment and was in middle when I saw this blog. This blog helps me to complete that assignment. Thanks

#133

By Handyman Services In Pinner

06.04.2012 at 09:09 AM

Handyman Services In Pinner Profile Image

Useful post is this. I made such like post but could�t use such colors. I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

#134

By Kelly Bodill

07.09.2012 at 07:58 AM

Kelly Bodill Profile Image

I found this article helpful and informative. Thank you!

#135

By Kitchen Renovations

07.18.2012 at 04:54 AM

Kitchen Renovations Profile Image

I just dont have word! Logo are very important and the critics given by you would definitely help them to grow more!

#136

By Mario Bocanegra

08.02.2012 at 09:22 PM

Mario Bocanegra Profile Image

I love this!
I just finished a logo and thanks to this type of information, my solution was so much easier.

Thanks

#137

By kieran

09.26.2012 at 03:36 PM

kieran Profile Image

A very nice insight on how advertisements effect us on a better level than it being appealing to the eye

#138

By camping las dunas

11.08.2012 at 09:05 AM

camping las dunas Profile Image

Thank, will use this for my new logo for my camping. Maybe it works.

#139

By wan

11.20.2012 at 01:47 AM

wan Profile Image

tQ. this help me out with my new logo… Red and Orange..

#140

By kate

12.22.2012 at 06:50 PM

kate Profile Image

A very useful article , the addition of logos as examples was a great attempt smile ....
But I would say that colours disscused here are all same… I mean more range of colours should be dissscused like, tourquise , royal blue, lavender ,teal , magenta such colours should be disscued also

#141

By Yogin Vora

12.23.2012 at 03:38 PM

Yogin Vora Profile Image

This is the second time i am visiting this page and always find this useful….fantastic information smile

#142

By hightsbrooklyn

02.02.2013 at 07:43 AM

hightsbrooklyn Profile Image

Amazing blog it is..I like this.Thanks for publishing it.

#143

By Las Vegas Dentist

02.02.2013 at 09:07 AM

Las Vegas Dentist Profile Image

I like this blog so much.I will use this for logo camping.

#144

By Botox Corona

02.03.2013 at 08:17 AM

Botox Corona Profile Image

Color Psychology in Logo Design, well! that’s a great title you have selected.I like it.Thanks!

#145

By Weight Loss Corona

02.03.2013 at 08:19 AM

Weight Loss Corona Profile Image

A really nice blog it is.Thanks for publishing it.I will deffinately share it.

#146

By jamyamg

02.18.2013 at 08:33 AM

jamyamg Profile Image

the infos really helped me a lot :D

#147

By Me

02.27.2013 at 08:03 PM

Me Profile Image

I have just finished my logo and this article was really useful, thanks!

#148

By Ben Dover

03.05.2013 at 03:07 PM

Ben Dover Profile Image

Great info

#149

By fNIRS

05.20.2013 at 03:41 AM

fNIRS Profile Image

I am currently in the process of designing a new logo. As I love purple, I was wondering whether it would make sense to use it for my photography business.

#150

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07.06.2013 at 03:01 PM

site Profile Image

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10.24.2013 at 05:27 PM

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11.09.2013 at 06:05 AM

attevecaulany Profile Image

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#155

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01.10.2014 at 02:42 PM

Chuck Norris Profile Image

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#156

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lajme shqip Profile Image

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