Zoran submitted this logo for Salon HQ and left the following comment.

“Salon HQ is a new, worlds first, patented business building tool for aspirational Hair & Beauty businesses. It provides benchmarking and business comparison analytics for Hair salons and Beauty spas. Should be appropriately professional and original, but still slightly cool and a bit edgy.”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Design Principles

I like the boldness of the Salon HQ logo. The combination of red and grey evoke feelings of action and authority. I don’t understand the reason for ‘HQ’ running vertically and find it visually distracting.