When I first daw the logo, right away I wasn’t sure what I was looking at, although when I read the word automagical I did think maybe it was a top hat, but as a viewer I still wasn’t completely sure if that’s what it was. Maybe ad bunny ears coming out of the top? or a magic wand coming to tap on the hat? and make the brim a bit longer. These are just suggestions. I disagree with Erik about turning the top hat the other way, when I think of a top hat in conjunction with a magician I think of it turned upside down so that he can pull something out. The word auto does make me think cars a bit, but I think if the mark is more obviously a top hat with maybe another element to tie it together, then we can handle “auto”. I do like the initial concept though. Just work it around a bit more

I saw the tophat only after looking at the name of the company and associating the term “magic” with the logo.  That being said, I think it is clever and I personally like the “ah-ha” moment when I figure it out, but I know that isn’t ideal for a logo.

It might help if the text was above the logo, to one side and angled a bit like a magician’s baton. (if you use this idea - some credit please)  This might help get the name out there first and help with association.

At any rate - nice work and I wouldn’t change a thing!

I also recognized the top hat initially. I understood it being inverted to play on the magician’s hat idea.

However, I don’t feel the symbol and the name are integrated well. I don’t see the rationale for alignment (I understand its to x-height, but why?). To me they seem oddly placed in relation to one another.

Another issue I have, is the harsh, almost pixel-like rendering of the hat versus the light-hearted and playful typography. I understand they contrast in that regard, but contrast for contrast’s sake is not effective.

I do like the type choice, though. Simple, clean, not too serious… nice choice. I don’t mind the all-black either, but wouldn’t mind it if it had some color. Even perhaps bringing in a slightly lighter grey shade might help give it some depth.

I’d suggest rendering the top hat with those themes in mind. Add a bit more character to the hat, likely rounding the corners. Give it some life and interest, not whimsical but a little down that path. Lastly, take the new rendering and arrange it better with the type. Think how they relate to one another, and why.

@holly you make a great point about the hat being upside-down and like the concept of bunny ears coming out the top. That would definitely help to communicate the concept of “magic” much more quickly.

@sarah thanks for further explaining “automagically” I appreciate your thoughts on the name also.

@johnnyRod good observation on the contrast issue, I agree.

@jacob let us know when you complete your revisions. I’d love the chance to show it to the readers.

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The critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. 1z0-1038 dumps

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The two words aren’t a natural fit and the word ‘auto’ stands out and leads the mind down a path of trying to relate the unrecognizable icon to the auto industry.  | International Center drywall contractor

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