European Masonry Logo Critique 44

Jun 09, 2009 / Erik Peterson
European Masonry Logo Critique Logo

European Masonry Logo Critique

Erik, of Quick Productions, submitted this logo he did for his client, European Masonry. He had this to say about the design,

“This is the first logo design I have ever really been involved with. The client came to me looking for a website, and also mentioned they needed a logo so I thought I would give it a shot.”
“...The company specializes in stone and brick work. The left logo was the first submission which they really liked, but the company had printed brochures and believed it would be too hard to read so they asked for a second version, which is the right logo. For the 2nd logo I went with a really smooth font to try and keep that ‘fancy’ feel but also make it more readable. I chose different size blocks and colors to help represent how stone structures can look, and to also separate it from other logos. A lot of the masonry logos I've seen all have some sort of brick and a trowel which I wanted to steer away from.”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.

Design Principals

This critique will focus on the design on the right since this is the one the client chose. I think the concept of using bricks or stones for a mason’s logo works well and is a pleasant departure from the expected. There are some technical aspects that need to be addressed. The stroke around the bricks is too strong. It competes with the black stroke around the letters, which by the way, should probably be removed. The stroke on the letters make an already delicate font even thinner, thus reducing readability. Of course removing the stroke from the letters is going to create a new problem. The white isn’t going to have enough contrast against the yellow bricks. Have you explored alternate versions of the bricks? What if they were rougher, or looked like stones or bricks as opposed to more rounded paver look?

Question for the readers

please respond in the comments below

What would you do to make the letters stand out from the bricks if the stroke is removed?

Functionality / Versatility

Reducing the size of this logo too far will create some readability problems. Mainly in the letters that make up the word ‘European’. The combination of the heavy outside stroke on the bricks and the stroke around the letters are already competing for the viewers attention. If you reduce the size of the logo, the white space of the letterforms is just going to fill in and look really bad.

Does the Logo Work for the Audience?

The logo says brick pavers to me. This could be based on my location. Being in Southwest Florida, brick pavers are common for driveways and lanais. Many companies specialize in paver work but don’t do general masonry work. I’m not sure if the logo would have that effect in the geographic area that it is used in, but I thought it was worthwhile to mention since European Masonry offers far more services than brick paver work. The round shape and coloring of the bricks contributes to this impression. Ultimately, it’s not bad thing that I see pavers, unless the company doesn’t want to focus/specialize in that type of work.

Question for the readers

please respond in the comments below

What do you see when you look at the logo, does it communicate masonry in general or something more specific to you?

Typography

The typography shows your lack of training in logo design. There are gaping holes between letters and inconsistent spacing throughout. This shows up in both the spacing between the bricks and in the word ‘masonry’.

European Masonry Typography Comments

The Trajan typeface cap and small cap heights are only slightly different. This makes for an awkward height change in the word ‘Masonry’. Consider removing the cap ‘M’ and replacing it with a matching small cap (notice the cap ‘M’ is removed from the improved version above).

The contrast within the bricks and the type over them isn’t intense enough. And letters that make up the word ‘European’ are too large for the bricks they are on. The letters feel compressed and uncomfortable. Have you considered some alternate fonts? Perhaps a typeface that is more uniform in weight could increase the legibility.

Possible Improvements

Designing a logo for yourself or own business is one of the hardest logo designs you’ll ever work on. So what is the best way to improve the logo? Well I think have made some comments above that can certainly offer some direction. Here’s a list of actionable items.

  1. Adjust the kerning between the letters of ‘Masonry’. Also adjust the spacing between the bricks that make up the word ‘European’.
  2. Remove the stroke around the letters for the word ‘European’ . This will help the readability somewhat. However, if you switch to a stronger more uniform typeface you could improve the readability even more.
  3. Lighten the stroke around the bricks or maybe even do away with it altogether. It shouldn’t be competing for the viewers attention.
  4. Think about and explore the shapes and textures that make up the bricks. Keep in mind you need strong contrast in order to make the letters that sit on top of the bricks readable.

Overall, I think you have a good start on the logo design. And with some refinement you can definitely improve it. Please know that my intention in critiquing your work is not to hurt feelings, but to offer constructive feedback. I hope it was helpful. Best of luck, to you!

I appreciate and welcome your comments, and look forward to hearing from you soon. I purposely don’t cover every possible improvement that can be made to this logo, so go for it if you think I missed anything. All I ask is that you keep your comments clean and appropriate.

Like what you read here? Subscribe to the Logo Critiques News Feed.

We enjoy your comments

44 Comments so far. Keep 'em Coming.

#1

By Quick Productions

06.09.2009 at 05:34 PM

Quick Productions Profile Image

Thanks so much for the critique! In honesty this helps show how new I am to logo design, but I’m excited to play around with your suggestions and see what comes of it. In all, very nice work and I look forward to hearing what others have to say as well. Thanks again for your input.

#2

By Tom Okeefe

06.09.2009 at 05:46 PM

Tom Okeefe Profile Image

along with what Erik pointed out. The one thing that pops to mind is making the bricks interesting enough that if needed could be used without type in as a branded element to the logo and could be used on printed material as a design. Also maybe adding other bricks without letters could be interesting. I thought the best way to attempt explaining I put together a quick example. The font used is FPO and only to relay the concept. It’s just a thought.

http://www.logocritiques.com/images/uploads/comment_images/euroMason_con.jpg

Best,
Tom

#3

By Tom Okeefe

06.09.2009 at 06:11 PM

Tom Okeefe Profile Image

Forgot to add:
What would you do to make the letters stand out from the bricks if the stroke is removed?

Picking a different type would help and also giving more room around each letter within the bricks can help.

#4

By Mario De Kauwe

06.11.2009 at 04:08 PM

Mario De Kauwe Profile Image

Good review!

I like the brick concept. good start on that!!
But execution needs to improve just like Erik pointed out.

The shape of the bricks needs to be improve. because at the moment the ‘bent’ left and right sides of the bricks doesn’t seem to fit together.

Answering the question: What would you do to make the letters stand out from the bricks if the stroke is removed?

Change the font. Preferably a nice san-serif font.
Get rid of the strokes around the lettering.
try using the name out side the bricks to see if works. Because im worried how legible it will be when it come to using it in a small size eg: visiting card

Overall : For the very first logo, this is a good start because the concept is good.

But execution needs improvement.

#5

By Granite cladding

10.20.2010 at 10:29 AM

Granite cladding Profile Image

You have all inspired me to focus on providing more informative and resource type link building posts in the
future, so stay tuned for more soon.

#6

By Andy

03.12.2019 at 12:14 PM

Andy Profile Image

Thanks, really cool post, what is the Best Headlamp?

#7

By Nettie W. McLean

05.21.2019 at 03:45 AM

Nettie W. McLean Profile Image

The nightmare of constipation finally done due to Kris Thorkelson Myplace medicines of problems related to the side effects of the chemotherapy. Like his company was leading the market of medicine in Canada and the United States of America.

#8

By tj52

01.13.2021 at 06:22 AM

tj52 Profile Image

it is a huge mistake to think that writing a resume is a waste of your time. check it on best cv writing service uk. Indeed, this document is practically the “face” of anyone looking for a job. And the chances of a positive outcome of an interview, depending on how exactly this person is presented.

#9

By John Golden

04.13.2021 at 08:21 AM

John Golden Profile Image

This is a nice logo but it seems that is doesn’t really picture masonry concrete.

#10

By Ashton McGuinness

05.25.2021 at 03:40 AM

Ashton McGuinness Profile Image

I don’t mind this logo, but I feel it is not immediately clear that it is a masonry company. Perhaps the use of some images such as bricks, blocks or concrete would make it a clearer connection.

Ashton from The Concrete Cure Toowoomba

#11

By Allen

05.31.2021 at 06:51 AM

Allen Profile Image

The white isn’t going to have enough contrast against the yellow bricks. Have you explored alternate versions of the bricks? What if they were rougher, or looked like stones or bricks as opposed to more rounded paver look? Checkpoint 156-315.80 Exam

#12

By Mitchell Dionogi

06.29.2021 at 06:44 AM

Mitchell Dionogi Profile Image

I like to double-check everything coz the web is not the safest place nowadays. So, when I came across a study bay review on one website, I studied everything carefully and even re-checked feedback on other platforms. Now it is my favorite writing service that always gets my back.

#13

By Snooker game

08.21.2021 at 07:50 AM

Snooker game Profile Image

Stay tuned for more shortly, as you’ve all motivated me to focus on delivering more educational and resource-type link-building pieces in the future. Check out this page Snooker game and play with us!

#14

By wernereegranad75

08.21.2021 at 09:20 AM

wernereegranad75 Profile Image

Hey man, this is my first time to visit this site and I find this article you shared about the Trajan typeface cap to be interesting. You discussed this topic pretty well and I’m sure that the other readers will agree with this statement. Read this article about the 10 best free online car racing games of 2021 that you can play on your PC or mobile devices. I tried some of this games and they are amazing!

wsop poker game

#15

By mason ethan

01.07.2022 at 02:35 AM

mason ethan Profile Image

Get the best paper help Hire our specialists to help you improve your grades right now. Great Assignment Help delivers a high-quality, plagiarism-free A-grade solution on time. We have a team of pros who are statistics experts and can assure you an A+ grade solution at the most affordable price.

#16

By trantongray

01.07.2022 at 05:10 AM

trantongray Profile Image

Just since the blogs cover each number of topics, they have become a quality source of hyperlink for several online resources. An effective comment for just a site encourages somebody to add your website link into the other ?nternet site. By indexing links from weblog remarks you possibly can draw immense attention with your internet site.  https://www.siam855.casino

____________________________________________________________

 

articulo agregado a favoritos, lo imprimiré cuando llegue a la oficina.  billing software

#17

By kris

01.14.2022 at 03:54 AM

kris Profile Image

There is no perfect solution in the world, and the existing resources do not offer a 100% assurance of a subject-specific answer to your academic track. Furthermore deeper learning will be your metric to help you succeed in the coming days. What are the steps to take to produce a good-quality Project in Counselling Psychology for instruction academic work? It is recommended that you contact Ignou Synopsis help service to get rid of your worries. Through the affiliation of this online advisory council, there is no need to submit a request on your own to find the solution. You are now in the position of being able to come up with an answer before the deadline. And if you are looking for help in Ignou MAPC Solved Assignment 2021 22 also feel free to visit our website.
https://ignousynopsis.com/project-in-counselling-psychology/

#18

By s

01.14.2022 at 03:54 AM

s Profile Image

There is no perfect solution in the world, and the existing resources do not offer a 100% assurance of a subject-specific answer to your academic track. Furthermore deeper learning will be your metric to help you succeed in the coming days. What are the steps to take to produce a good-quality Ignou MAPC project for instruction academic work? It is recommended that you contact Ignou Synopsis help service to get rid of your worries. Through the affiliation of this online advisory council, there is no need to submit a request on your own to find the solution. You are now in the position of being able to come up with an answer before the deadline. And if you are looking for help in Ignou MAPC Solved Assignment 2021 22 also feel free to visit our website.

#19

By elightsigns

01.19.2022 at 09:14 AM

elightsigns Profile Image

This is pretty well impressive thing I have found here. It looks cool and I agreed with the topics you just said. Thanks for the share. but if you guys want Led Shop Sign then contact Us.

#20

By Amara Jones

01.21.2022 at 11:07 PM

Amara Jones Profile Image

Thanks for the informative article. I hope you will provide more articles like this. metamask | metamask extension | metamask wallet

#21

By john carter

01.27.2022 at 03:43 AM

john carter Profile Image

I highly recommend everyone to read this. Thanks for sharing your knowledge and opinion with us. If you would be so kind as to visit my websites
trezor wallet | Crypto wallet

#22

By warenjack

02.04.2022 at 03:32 PM

warenjack Profile Image

Great to positioned from this net webweb internet web page this shape of tremendous blogs. i’m getting to bookmark this net webweb internet web page and moreover endorse to others disneyplus.com login/begin | showtime anytime/activate | https //aka.ms/remoteconnect

#23

By Trantongray

02.21.2022 at 08:17 AM

Trantongray Profile Image

I wouldn’t normally be so intrigued by content on this topic but the way you wrote this really grabbed my attention. It is very well thought out and interesting informative content. Thank you for sharing!  Pag-apply sa Canada Visa Online

#24

By warenjack

02.23.2022 at 03:26 PM

warenjack Profile Image

I want to mention this blog, have look at this blog, I felt awesome and I surely have bookmarked it.  Fmovies | Fmovies

#25

By jack alan

02.27.2022 at 10:29 AM

jack alan Profile Image

Pdf zusammenfügen- This free and simple online tool allows you to combine several PDFs or image files into one PDF document.
Pdf zusammenfügen | youtube mp3 converter

#26

By Amara

03.17.2022 at 06:09 AM

Amara Profile Image

Thanks for giving the information. I hope you will give more information like this. SpookySwap | QuickSwap

#27

By trantongray

03.18.2022 at 01:31 PM

trantongray Profile Image

What a lovely blog page. I will certainly be back again. Please keep writing!  ut9winth.com

#28

By trantongray

03.24.2022 at 03:55 PM

trantongray Profile Image

Just acquired your blog post yesterday morning we have already been reading keep in mind this persistently. You will get a lot of helpful tips the following and i absolutely love your thing for this web presence at the same time. Carry on favorable occupation!  कनाडा वीजा आवेदन

#29

By trantongray

04.01.2022 at 10:13 AM

trantongray Profile Image

Isn’t it entertaining if we always talk about topics like that .  KANADA ÜZLETI VÍZUM

#30

By walker1212

04.02.2022 at 01:27 AM

walker1212 Profile Image

Thanks for this information.
Wells fargo login | Venmo login

#31

By Woo

04.11.2022 at 07:18 PM

Woo Profile Image

Grosir Kaos Olahraga lengan panjang memberikan anda penawaran harga murah untuk pembelian kaos olahraga lengan panjang secara grosir. Penawaran grosir ini sangat sesuai untuk instansi seperti sekolah atau perkantoran yang membutuhkan kaos olahraga lengan panjang untuk para murid atau pun karyawannya. Grosir Kaos Olahraga lengan panjang .
GROSIR CELANA TRAINING juga menawarkan harga yang murah untuk pembelian celana training secara grosir. Penawaran ini sangat sesuai bagi anda yang suka berolahraga dan membutuhkan banyak celana training untuk kenyamanan anda berolahraga. Dapatkan penawaran terbaik celana training grosir di sini. GROSIR CELANA TRAINING .
money changer jakarta menyediakan layanan money changer bagi anda di daerah Jakarta. Seiring dengan meningkatnya perkembangan usaha di Jakarta yang merupakan ibukota Indonesia ini, maka kebutuhan money changer untuk melayani berbagai jenis transaksi forex juga semakin dibutuhkan di daerah Jakarta. money changer jakarta .
catering murah surabaya siap melayani kebutuhan catering untuk setiap kegiatan yang anda butuhkan. Di catering Surabaya, anda juga dapat menemukan menu-menu khas surabaya yang sudah sangat terkenal akan kelezatannya. Catering surabaya ini juga menawarkan harga yang murah sehingga tidak berat dikantong. catering murah surabaya .
cara membuat website wordpress sangatlah mudah. Wordpress telah menyediakan berbagai fitur yang memampukan anda membuat website sederhana dengan hanya mengklik fitur yang tersedia. Namun jika anda menginginkan tampilan website yang lebih profesional, anda bisa belajar cara membuat website tersebut di sini. cara membuat website wordpress .
paket honeymoon murah di Bali siap memberikan anda pengalaman honeymoon terbaik di Bali dengan harga murah dan tidak membuat kantong kering. Ada banyak sekali destinasi honeymoon romantis di Bali yang sangat sesuai untuk menjadi destinasi honeymoon dengan menggunakan paket honeymoon Bali. paket honeymoon murah di Bali .
harga paket honeymoon 3 hari 2 malam Bali merupakan pilihan terbaik bagi anda yang ingin honeymoon di Bali dengan harga yang tidak membuat kantong kering. Dengan paket honeymoon 3 hari 2 malam ini, anda sudah bisa mengunjungi berbagai destinasi wisata honeymoon terbaik di Bali dengan harha yang sangat terjangkau. harga paket honeymoon 3 hari 2 malam Bali .
layanan sewa mobil terbaik di Bali siap menemani anda berwisata berkeliling menikmati berbagai destinasi wisata terbaik di Bali. Layanan sewa mobil ini juga telah dilengkapi dengan driver yang handal, ramah dan berpengalaman untuk mengantarkan anda ke berbagai destinasi wisata terbaik di Bali. layanan sewa mobil terbaik di Bali .
sewa motor bulanan di Bali dapat menjadi pilihan wisata terbaik bagi anda yang ingin tinggal di Bali dalam jangka waktu yang cukup lama dan ingin hemat dalam sewa transportasi. Di bali anda dapat sewa motor secara bulanan dengan harga yang relatif murah sehingga anda dapat berkeliling Bali tanpa menguras kantong. sewa motor bulanan di Bali .
Jual Bata Merah berkualitas untuk menjadi bahan baku proyek pembangunan dengan hasil terbaik. Bata merah merupakan salah satu bahan bangun yang sangat populer digunakan di Indonesia. Ada banyak tempat yang jual bata merah, oleh karena itu anda harus cerdas dalam memilih tempat jual bata merah yang terbaik. Jual Bata Merah .
harga buku yasin dan Tahlil sangatlah terjangkau. Buku ini sangat bagus di baca bagi anda yang ingin mempelajari yasin dan tahlil. Melalui buku ini anda dapat belajar cara membaca yasin dan tahlil dengan benar sekaligus memahami artinya. Harga buku ini sangatlah murah sehingga anda dapat membelinya dengan mudah. harga buku yasin dan Tahlil .
Harga flimty di apotik juga sangatlah terjangkau. Flimty adalah minuman kesehatan yang bisa membantu menjaga kesehatan organ pencernaan. Buat kamu yang sering konstipasi, flimty bisa melancarkan sistem pembuangan dan juga membantu memberi bentuk tubuh yang lebih langsing. Dapatkah informasi harga flimty di apotik. Harga flimty di apotik .
jual panel surya bagi anda yang membutuhkan sumber cadangan tenaga listrik yang selalu bisa diandalkan. Panel surya merupakan pilihan sumber tenaga listrik yang baik utamanya jika anda tinggal di daerah dengan pasokan listrik yang tidak stabil. Dengan membeli panel surya di tempat jual panel surya, anda tidak perlu khawatir lagi dengan pemadaman. jual panel surya .
Panel tenaga surya bekerja dengan cara mengubah tenaga surya pada sel yang terdapat di panelnya menjadi tenaga listrik lalu menyimpannya dalam baterai, jadio dengan panel tenaga surya anda selalu bisa memiliki cadangan tenaga listrik yang bisa anda gunakan ketika terjadi pemadaman lampu. Panel surya juga merupakan pilihan sumber tenaga listrik yang ramah alam. Panel tenaga surya .
tas motor anti air di kota semarang memberikan kemudahan bagi para pengendara motor di daerah semarang untuk dapat membawa banyak muatan dengan lebih aman dan nyaman. Tas motor ini juga terbuat dari bahan berkualitas yang kuat dan juga anti air sehingga anda tetap dapat bisa membawa barang dicuaca hujan. tas motor anti air di kota semarang .
Rental forklift surabaya merupakan pilihan ekonomis jika anda butuh menggunakan forklift dalam jangka waktu singkat di surabaya. Membeli forklift untuk penggunaan dalam jangka waktu singkat merupakan pemborosan oleh karena itu sewa forklift merupakan pilihan yang lebih masuk akal dan juga ekonomis. Rental forklift surabaya .
film barat selalu merajai film-film box office dengan film-filmnya yang luar biasa. Jika anda juga merupakan penggemar film barat, maka anda bisa menonton berbagai jenis film barat di sini dengan subtitle yang tentunya akan sangat membantu anda memahami alur cerita dari film barat tersebut dengan mudah. film barat .
kicau burung mp3 berkualitas merupakan cara termudah dan terbaik jika anda ingin melatih burung kicau anda untuk memiliki suara yang indah dan unik. Cukup perdengarkan suara mp3 burung kicau ini selama sejam kepada burung anda setiap harinya, maka burung anda akan belajar untuk menirukan suara kicau tersebut. kicau burung mp3 .

#32

By michaelsmith

05.06.2022 at 01:00 AM

michaelsmith Profile Image

Great Article. I really like your blog. Keep sharing more.Its really the best article!
metamask log in | phantom wallet | aol login

#33

By Jackamara

05.23.2022 at 10:28 AM

Jackamara Profile Image

This is actually an realistic and wonderful records for all. Thanks for sharing this to us and additional power. Metamask log in | Crypto.com Log in

#34

By Thomas

06.07.2022 at 03:29 AM

Thomas Profile Image

Thank you for this brief explanation and very nice information. hope to see you again. Math Wallet | Nexo wallet | CoinTiger Exchange

#35

By kent

06.11.2022 at 06:07 AM

kent Profile Image

SushiSwap (SUSHI) is the native token of the SushiSwap decentralized exchange
SushiSwap | DigiFinex | OKEx exchange | WhiteBIT

#36

By smithsmaria

06.14.2022 at 03:38 AM

smithsmaria Profile Image

Good post. I really love this website. Continue the coolest work!
<a >Huobi Exchange</a>
<a >Coincheck Exchange</a>
<a >LBank Exchange</a>

#37

By smithsmaria

06.15.2022 at 06:58 AM

smithsmaria Profile Image

Good post. I really love this website. Continue the coolest work 
Cex.io Login | 
Binance Wallet | 
Binance Wallet

#38

By Johncarter

06.23.2022 at 04:06 AM

Johncarter Profile Image

Your post is very helpful and information is reliable. I am satisfied with your post. Thank you so much for sharing this wonderful post.Metamask sign in | Metamask sign in

#39

By Patrika Jones

07.12.2022 at 02:14 PM

Patrika Jones Profile Image

Disney+ is the upcoming streaming service from disneyplus.com/begin that will be chock-full of your favorite Disney movies and TV shows.

Visit here for more information https //aka.ms/remoteconnect

#40

By Emily Blunt

07.21.2022 at 05:31 AM

Emily Blunt Profile Image

The majority of us are aware that Coinbase is one of the most popular exchanges in the world. In an effort to cater to expert crypto traders, it introduced Coinbase Pro Login. Of course, these services were made more convenient to use with the help of mobile applications. Additionally, some exchanges initially released their wallet services as mobile applications, such as the Coinbase Pro Wallet .For More:-Coinbase Pro $$ coinbase pro log in</b> $$coinbase pro</b>

#41

By Epicgamescomactivate

07.22.2022 at 08:30 AM

Epicgamescomactivate Profile Image

The epicgames is activate in this device and game to the perfectly of device. They are creat a account to be activate in the pc or mobile. It is activate for the device of roku and apple TV or other device.

#42

By Emily Blunt

08.03.2022 at 07:37 AM

Emily Blunt Profile Image

you can follow the quick steps that are listed below. It is recommended that you log out of the wallet each time you are done with using it. So, to access your wallet once again, follow these steps:-exodus wallet|exodus desktop walletexodus crypto wallet exodus download|gemini wallet |gemini crypto wallet|gemini wallet address |metamask.io|metamask sign in|metamask wallet

#43

By martin John

08.05.2022 at 06:35 AM

martin John Profile Image

We have prepared this exclusive read to help you with understanding SpookySwap along with significant details that we know, is extremely important to make your time worthy and elevate your overall crypto experience.
For More About:- Gate.io Exchange$QuickSwap$SpookySwap

#44

By john carter

08.11.2022 at 03:34 AM

john carter Profile Image

Thanks for sharing this post!Really nice article and helpful me!Thanks for the post keep sharing. metamask login with password | metamask wallet login | metamask sign in


Leave a Comment:

Name:

Email:

URL:

Comment:

Please answer the question below:

What is missing: North, East, West? (5 character(s) required)

Remember my personal information

Notify me of follow-up comments?

Support Our Sponsors
Illustrator CS4 Ebates Books from Amazon Theme ForestAdvertise Here 500 Premium Business Cards only $1.99 Unlimited Online Backup $4.95

Follow me on Twitter

 Followers