10 Great Logo Design, Branding and Identity Books

As designers we often look for inspiration for our work, so I’ve compiled a short list of some useful logo design and branding books. The people behind these books have some useful insight and inspiration for their readers. If you don’t already own them, I suggest you consider adding them to your library.

Logo Design That Works: Secrets for Successful Logo Design

This book dissects 100 logos and explains how and why they work. The book is a little old (2001), but still has plenty of useful information.

Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

Get a peek inside some brand design firms and see how they go about developing naming and identity strategies. See timeframes, sketches and implementation strategies, etc.

Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

Margo Chase, Rian Hughes, Ron Miriello and Alex W. White critique over 500 logos in this book. The commentary gives insight into what makes logos work well. The book ends with a section on bad logos.


A good looking book that offers logo case studies and logo inspiration. The logos showcased in the book tend to be more progressive, so if you’re looking for corporate reference, this probably isn’t the book for you.

Marks of Excellence

One of the few logo books that talks about very well know brands. The author discusses the history, psychology and methodology of these well known marks.

Tres Logos

Don’t come here expecting your run of the mill corporate marks. The over 4000 logos showcased in this book are non-traditional, but still inspirational.

Design Matters: Logos 01: An Essential Primer for Today’s Competitive Market

Design Matters takes a practical look at the logo design process. The case studies in the book break the process into introduction, planning, creating and implementing.

Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands

Identity Crisis takes 50 rebrands and shows before and after examples of each identity then discusses the stories behind them.

The Brand Gap

This quick read covers bridging the gap between business strategy and design execution.

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

This book covers branding strategies throughout all aspects of a company. The book is broken down into three sections: Perception (fundamentals), Process and Practice (case studies).

Like what you read here? Subscribe to the Logo Critiques News Feed.

We enjoy your comments

95 Comments so far. Keep 'em Coming.


By Justin Moore-Brown

03.26.2009 at 07:05 PM

Justin Moore-Brown Profile Image

Thanks for posting these books!

I’m always looking for great book recommendations. There are so many out there that it’s hard to know what’s a good read.

Borders and Amazon.com here I come!


By Jeff Fisher LogoMotives

04.02.2009 at 01:09 PM

Jeff Fisher LogoMotives Profile Image

Thanks for including my book “Identity Crisis!” on your list.


By Josiah Jost | Siah Design

04.02.2009 at 02:23 PM

Josiah Jost | Siah Design Profile Image

Excellent list! I recently purchased Logo Saavy and have been very impressed with it. Looks like Logology is next on my want list.


By Graham Smith

04.02.2009 at 02:24 PM

Graham Smith Profile Image

Solid list here, have all but one myself. Have just finished reading Brand Gap, and now just half way through ‘Designing Brand Identity, which is a great book. Next one on my list to review actually.

Also recently took delivery of Jeff’s books ‘Identity Crisis’, which is next on my reading list.

My fav book you don’t have is simply titles ‘Logo’, for me, a perfect source if no mess inspiration. No preference to styles and all shown in black and white, which is what I love to see.

I have even taken the move to change all my existing logo designs to black and white for the various portfolios and logo inspiration sites.

Two books on here I don’t have, so will take a look on Amazon.
Great list and great site.



By Erik

04.02.2009 at 02:45 PM

Erik Profile Image

Justin, Glad you enjoyed the list. Hope you have to opportunity to purchase some of them.

Jeff, Happy to include your book, it’s a great resource.

Josiah, Logo Savvy is nice, Hope you find Logology to be equally helpful.

Graham, Never looked at ‘Logo’ before. I’ll have to check it out. Thanks for the tip.


By Chapolito

04.21.2009 at 10:45 PM

Chapolito Profile Image

I just finished Brand Gap and am working on Designing Brand Identity, both of them have been great so far! thanks for the list, now I have some ideas for what’s next!


By Eli

04.25.2009 at 02:30 AM

Eli Profile Image

Hmm, what about Logo Design Workbook? It’s what I recently purchased. It seems nice and lengthy but very straightforward for someone like myself.


By liquidandliquid

04.29.2009 at 04:48 PM

liquidandliquid Profile Image

Logo Savvy is fantastic! my team loves the 20/20 “brainstorming” activity mentioned in the book and somehow is now part of our creative process.

The Trinity of design:

Degree of Innovation
Passion of the design

I love this!


By A Logo Desiner

06.03.2009 at 10:59 PM

A Logo Desiner Profile Image

I really didn’t find the brands that striking.  Maybe thats the power of it, not very striking but memorable.  I guess thats the most important thing.


By Logo Design

07.06.2009 at 02:48 PM

Logo Design Profile Image

Top 10 books for branding or identity design

These all book are good quality to read to get more and more ideas about logo design world however I be in love with this book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work


By Mississauga Condominiums

07.14.2009 at 08:04 PM

Mississauga Condominiums Profile Image

I am a bit good designer, and wish to learn more from the website to explore in the depth of designing


By Bareo

06.17.2010 at 07:38 AM

Bareo Profile Image

Logo Savvy is fantastic! my team loves the 20/20 “brainstorming” activity mentioned in the book and somehow is now part of our creative process.


By Rebecca

12.08.2010 at 03:41 PM

Rebecca Profile Image

Haven’t read all of these but i can vouch for “Logo Savvy” as i used this during my course at uni, really good- rebecca ferguson


By boat parts

02.18.2011 at 07:33 PM

boat parts Profile Image

i checked the list, it has good work. Icons are really very professional. This site great info about logo making.


By Web designer Bangladesh

02.20.2011 at 09:14 PM

Web designer Bangladesh Profile Image

Nice but little old collection. Please update with recent one.
Logo design


By Graphic Web Design Perth

04.04.2011 at 06:13 AM

Graphic Web Design Perth Profile Image

I checked the logo collection, This collection is very much old.Can i have latest updated.


By Iflexion company

04.08.2011 at 09:07 AM

Iflexion company Profile Image

I’ve read “Logo Design that Works” twice and it’s still great book about logo design.


By ben

11.30.2011 at 11:27 PM

ben Profile Image

Hi. I can’t believe you didn’t include

Logo Design Love: A Guide to Creating Iconic Brand Identities

Very easy to read and has great tips


By Logofox

03.06.2012 at 01:19 AM

Logofox Profile Image

Another little gem in my opinion is Wally Olins: The Brand Handbook


By Girokonto Kostenlose

04.25.2012 at 10:16 AM

Girokonto Kostenlose Profile Image

Wirklich gute Firmenzeichenentw�rfe! I’ m, das regelm��ig Firmenzeichenentw�rfe erlernt und Kategorie sich anschlie�t. Diese Art des Pfostens ist sehr, Erziehungs anspornend und f�r mich.


By acne disappear

04.02.2015 at 02:04 PM

acne disappear Profile Image

constantly i used to read smaller posts that also clear their motive, and
that is also happening with this paragraph which I am reading at this place.


By acne disappear

04.02.2015 at 02:04 PM

acne disappear Profile Image

constantly i used to read smaller posts that also clear their motive, and that
is also happening with this paragraph which I am reading at
this place.


By mary

06.03.2019 at 06:49 AM

mary Profile Image

I checked the logo collection, This collection is very much old. Can I have latest updated? thanks


By https://essay-reviewer.com/

06.22.2019 at 01:47 PM

https://essay-reviewer.com/ Profile Image

Norton Antivirus helps you to secure from malware, virus, attack, phishing etc. Norton protects the devices including computer, laptop, Smart Phone, Tablet, iPad etc. by providing you the Real-time Protection, E-mail Spam Filtering, Anti-Phishing Security, Data Protection or any other Attacks which may harm your device security as well as data on the device.


By caia domino

10.23.2019 at 02:46 AM

caia domino Profile Image

Creating a logo is very essential as it is an essential part of your website or business. An attractive logo based on your site should make a song online be developed so that people can never forget the logo. This can help you with the proper marketing of your products and services.


By jhon wick

12.06.2019 at 07:51 AM

jhon wick Profile Image

Color Psychology is very important for logo design. Education software will help children teach themselves reading, writing and arithmetic skills. MS-900 Dumps provides authentic IT Certification exams preparation material guaranteed to make you pass in the first attempt.


By Dustin Jones

04.04.2020 at 10:23 PM

Dustin Jones Profile Image

This is a great list! I’ll definitely have to give some of these a read. I might need to update our logo at 559 Review soon and these will be a great resource to pull from.


By James

02.18.2021 at 03:57 AM

James Profile Image

These are excellent book suggestions. I would probably securing one since I will be creating a logo for this website https://www.stgeorgeroofing.com.au/ (a roofing company in St. George, NSW) very soon.


By Alberto

02.19.2021 at 08:55 PM

Alberto Profile Image

These are excellent books. Are there PDF versions of these available online? Just wondering.


Alberto - Expert of Auto Window Replacement El Paso TX


By Leonard

03.10.2021 at 06:22 AM

Leonard Profile Image

Our website airanddryerventcleaningphoenix.com needs a logo. I think one of these books can help.


By John

03.17.2021 at 04:05 AM

John Profile Image

Out of the 10, my favorites are logology and the Brand gap. Anyway, thank you for featuring these books, and please feel free to visit our homepage and check out the air duct/dryer vent cleaning services that we offer in Scottsdale, AZ.


By John

03.27.2021 at 07:37 AM

John Profile Image

I highly recommend the first book you featured. I actually already had a chance to look and see the contents of that book through a friend.

Moreover, if you have time, please feel free to see this webpage: https://www.appliancerepairelpasotx.com/Dishwasher.html and learn how our team handle dishwasher repair in El Paso.


By Maid

03.31.2021 at 05:41 PM

Maid Profile Image

Our company is looking for a new logo for house cleaning service in Scottsdale , this is amazing, thank you!


By Jon

03.31.2021 at 05:42 PM

Jon Profile Image

Thank you for this information! We have a air duct cleaning company in Gilbert that is needing a logo.


By George

04.06.2021 at 10:07 AM

George Profile Image

I’m impressed by the comments that I read. I might probably consider checking a few of the books you featured on this post and see which one really can benefit me. In the meantime, please click here and check out our home remodeling website. Let us know what you can recommend when it comes to the logo we created for it. Thanks!


By Dan Villas

04.13.2021 at 07:44 AM

Dan Villas Profile Image

The logos are nice and well created.

I would love to have a logo for my concrete driveway services.


By Josh

04.15.2021 at 10:52 AM

Josh Profile Image

The first book seems to be more impactful. I might consider getting that soon and will see how that can contribute to how we will create logos to represent brands on the websites we are working on. In the meantime, kindly visit generalcontractorinaustintx.com if you have home remodeling projects in Austin, Texas.


By Gerald

05.05.2021 at 11:32 AM

Gerald Profile Image

How I wish I can check all of these books. Anyway, at least I have now an idea of what book to refer to when it comes to creating a brand that really stands out based on a logo. Thank you for sharing this.


Tile Cleaning Glendale AZ


By John Davidson

05.10.2021 at 09:53 PM

John Davidson Profile Image

I’m sure that one of these books can help us improve our logo. Thank you for sharing this and please feel free to visit our website at goldcoastcommercialcleaning.com.au and tell us what you can recommend our logo should be.


By Marcus

05.13.2021 at 10:03 AM

Marcus Profile Image

I’m planning on getting one of the books presented here. I still have several websites that are still under development and most probably we need to get all of them the best logo that would represent a brand. Anyway, thanks a lot for sharing this info, and would you mind checking this www.roofingipswich.com.au/gutter-repairs.html and tell us what you can say.


By Glenn

05.17.2021 at 09:11 AM

Glenn Profile Image

We are planning of redesigning the logo of a website offering commercial cleaning services in North Shore: www.aucklandcommercialcleaning.nz/north-shore.html. Either one of these books can help us create a better brand.


By Marcus Bishop

05.27.2021 at 04:28 AM

Marcus Bishop Profile Image

I love a good book list!! Thanks for the share.

We are planning on updating our logo for our plastering business in Toowoomba soon, so this will stand us in good stead.

Thanks again smile

Marcus from Toowoomba Plasterers


By James

06.07.2021 at 09:49 AM

James Profile Image

How I wish we can get one of these books and create, decide, and pick the perfect logo that we can used for www.airanddryerventcleaningglendale.com.


By Scott Dyer

06.23.2021 at 03:38 AM

Scott Dyer Profile Image

Cool design. Love this! Our Company Site


By Toby P.

06.23.2021 at 03:46 AM

Toby P. Profile Image

Great list of logo design. For inspiration! landscaping gardening company


By Louise S.

06.27.2021 at 04:50 AM

Louise S. Profile Image

Love it all! connect with us


By Jose

06.29.2021 at 07:49 AM

Jose Profile Image

This is a great list of logo design books. For sure one of these books can help us build a better design and logo for https://www.tileandgroutcleaningproschandler.com.


By Eugene

07.02.2021 at 08:10 AM

Eugene Profile Image

Out from this info, we can create a checklist or guideline on how we can create a logo on a website that we are currently working on. Want to know about that website, please click here.


By Shirley

07.06.2021 at 09:43 AM

Shirley Profile Image

This is truly a great post. Thanks a lot for sharing! Tree Trimming Montgomery AL


By Brian

07.11.2021 at 08:58 PM

Brian Profile Image

These are excellent book suggestions. But which of these do you recommend or your highly recommended? In the meantime, please see here if you are looking for the best general contractors in Greensboro, NC.


By Rex

07.15.2021 at 05:05 AM

Rex Profile Image

A pretty impressive list of books. We actually have the first two and we are currently developing a logo that speaks for a brand of this website.


By Todd

07.25.2021 at 08:02 PM

Todd Profile Image

This is a great list of books to consider when it comes to branding and logo design. I just hope we can secure one before we move on creating more websites for our projects. Anyway, kindly see here if you have Birmingham bathroom remodeling needs.


By Josh

08.04.2021 at 09:54 PM

Josh Profile Image

Great list of book suggestions. In fact, one of these books inspired us to create the logo of this website.


By Shirley

08.16.2021 at 04:47 AM

Shirley Profile Image

You have a talent on capturing readers’ attention. By the way, If you are looking for locksmith newcastle, please visit my website for more


By Jason

08.25.2021 at 04:08 PM

Jason Profile Image

Wow these logos are beautiful! Think you can make one for my junk removal company?


By Shawn

08.30.2021 at 07:25 AM

Shawn Profile Image

Some of these books help us especially in terms of creating logos that speaks to our customer’s brand. Just for instance, the logo we created for mobilewindowtintingphoenix.com, a mobile window tinting and car detailing company in Phoenix, AZ.


By Alfred Savage

09.10.2021 at 01:02 AM

Alfred Savage Profile Image

Howdy! I really loved the way the stuff was provided in this article. I will share this logo design wi the page at www.customcabinetscolumbus.com


By Dave

09.14.2021 at 12:52 AM

Dave Profile Image

Love the look of these logos! I wonder how you make them so well?

pest control pros of casa grande


By Shirley

09.27.2021 at 08:28 AM

Shirley Profile Image

You have a distinguished talent in explaining things. Thanks for sharing this here. ommercial glass partitions


By George

10.01.2021 at 06:41 AM

George Profile Image

A fantastic list of logo design books. Now, I have something to recommend to our graphic design staff. Thank you for sharing. Also, please visit www.poolcleanerchandleraz.com/ and discover the best pool cleaners in Chandler, AZ.


By Lester

10.05.2021 at 09:18 AM

Lester Profile Image

These are excellent books. In fact, I saw the first two from a friend of mine who’s an expert graphic design artist. Anyway, if you need help with installing drywalls in Phoenix, AZ, I’d recommend you check this: https://www.drywallinstallationphoenix.com.


By Daniel

10.10.2021 at 09:40 PM

Daniel Profile Image

Who can recommend which of these 10 is the best? We are hoping that we can grab one copy from those 10 and redesign the logo of this website.


By Jerry

10.11.2021 at 10:04 PM

Jerry Profile Image

Fantastic! I hired this landscaping company in gilbert and they completely renovated my backyard. It looks so amazing now!

gilbert landscape design


By Arthur

10.21.2021 at 01:01 AM

Arthur Profile Image

I am a good graphic designer when I use Canva lol. Great work!



By Cole

10.21.2021 at 02:05 AM

Cole Profile Image

Great designs, such an excellent artist! Denver Block Wall Contractor


By Dee

10.21.2021 at 05:52 PM

Dee Profile Image

As they say logo is very important to a business because it represents the brand. For sure, one of these books can help you create a logo that speaks about your business. One of the books in the post actually helps us create a brand for Get Fused Electrical. Want to know about such a company? Learn more here.


By John

10.23.2021 at 12:46 AM

John Profile Image

Great looking logos!
pest control mesa az


By Nina

11.16.2021 at 10:44 PM

Nina Profile Image

Great designs guys! Thanks from frameless shower screens Gosford


By Syon

11.16.2021 at 10:46 PM

Syon Profile Image


By Robin

11.16.2021 at 10:47 PM

Robin Profile Image

These guys are so talented. Cheers for sharing from frameless shower screens North Geelong & bifold doors Northern Beaches


By Dantae

11.16.2021 at 10:49 PM

Dantae Profile Image

Wow these are amazing! Thanks for sharing from bifold doors Coolum & bifold doors Surfers Paradise


By Tyler

11.16.2021 at 10:50 PM

Tyler Profile Image

Wow I wish I was this talented! Thanks for sharing from bifold doors Port Adelaide & walk in wardrobes


By Marcus

11.16.2021 at 10:55 PM

Marcus Profile Image

How good is this! Thanks for sharing from walk in wardrobes & walk in wardrobes


By Sebastian

01.06.2022 at 07:23 PM

Sebastian Profile Image

Can’t get enough this website junk removal service near Ann Arbor


By Rehab Saran

02.14.2022 at 09:31 AM

Rehab Saran Profile Image

Thanks for sharing. This is a great article Paving Contractors Glasgow


By Jerry Rainier

02.24.2022 at 04:41 PM

Jerry Rainier Profile Image

Good stuff everyone hope you are doing well technology https://jacksonvilleboatrepairfl.com is https://jacksonvilleboatrepairfl.com/ not even hyper-linked tech is great.


By Decorators Swansea

04.13.2022 at 12:02 AM

Decorators Swansea Profile Image

This is actually very essential considering how much transmissions on things like public vehicle. Right now exploring this theme inside and out. | Decorators Swansea


By MelBon Dat

05.25.2022 at 03:17 PM

MelBon Dat Profile Image

I agree that those are the top 10 great logos.

Please post more as I enjoy and comparing my thoughts to you post.

Keep it up and check this https://www.pianomoverscincinnati.com/


By Donna Parker

07.11.2022 at 09:47 AM

Donna Parker Profile Image

I can feel the presence of great minds here. credit repair edison


By cathyscherer

08.21.2022 at 10:25 PM

cathyscherer Profile Image

they were so lucky to have Screen enclosures windermere assisting them.


By Scott

10.17.2022 at 11:15 AM

Scott Profile Image

Its crazy how much work goes into branding Scott - mobile mechanic tucson


By Angel17

01.06.2023 at 03:49 AM

Angel17 Profile Image

I think those books are really cool. Keep sharing! jeep winch


By Kendrick

03.09.2023 at 11:12 PM

Kendrick Profile Image

Great article on the importance of a creative brief in logo design! As a double glazing installation company, I have seen how a clear and comprehensive creative brief can help guide designers towards creating a logo that truly captures the essence of a brand. The questions outlined in this article are a great starting point for any designer looking to create a successful logo. By delving into questions about the brand’s target audience, values, and unique selling proposition, designers can gain a deeper understanding of what the logo needs to communicate and how it will fit into the brand’s overall visual identity. Thanks for this!


By Linda Morse

03.15.2023 at 08:56 PM

Linda Morse Profile Image

Having a logo in a business is important because it grabs the attention of the clients. It is the foundation of your brand and can create a strong first impression. For example, in an excavation shoring business, the logo should be related to the service so that people can easily recognize what you are offering.


By Michele Sullivan

04.07.2023 at 09:38 AM

Michele Sullivan Profile Image

It is essential for a company to have a logo because it is the primary means by which customers will recognize the company. It serves as the basis of your brand and has the potential to make a powerful initial impression. Take, for instance, the case of roofing contractors cortez.


By Spinner Man

04.21.2023 at 02:43 AM

Spinner Man Profile Image

Very nice, indeed.
Spinner Tools


By Brian

04.26.2023 at 10:18 PM

Brian Profile Image

A good logo design should be simple, memorable, and easily recognizable, conveying the essence of the brand it represents through the use of appropriate colors, typography, and imagery. Fence company Manchester NH


By David

04.26.2023 at 10:20 PM

David Profile Image

Logo designs should also be versatile enough to work well in a variety of contexts and sizes, from business cards to billboards. Vinyl fences


By Ernest Thomas

07.20.2023 at 10:08 AM

Ernest Thomas Profile Image

Staying energized during the workday is crucial for designers like us, who constantly seek inspiration for our projects. Amidst the creative process, I’ve discovered a great way to maintain enthusiasm and drive throughout the day – diving into insightful logo design, branding, and identity books. These literary gems offer valuable perspectives and inspiration from experienced minds in the industry. Keep the creative fire burning! Also check out elevator modernization for more details about elevator installation in Milwaukee WI.


By rona lia

07.21.2023 at 02:31 AM

rona lia Profile Image

Great Post


By Be

09.11.2023 at 08:24 AM

Be Profile Image

Those logos are nice. I love them all. Drolet Outback Chef


By James

09.27.2023 at 11:27 PM

James Profile Image

Having a memorable logo is so important for a business. We found that so many people were coming to us not only looking for a Swansea website but a logo too. This is why we started offering logo design as a separate service.


By Krista A Ross

02.13.2024 at 01:32 AM

Krista A Ross Profile Image

Your unique perspective adds a whole new dimension to this topic - fantastic read! Thinking of improving your clicking speed? Try the CPS Test for a quick challenge.


By Jeffrey

03.19.2024 at 11:36 AM

Jeffrey Profile Image

It should also reflect the company’s values, personality, and industry. Colors, fonts, and imagery all play a crucial role in creating a logo that resonates with the target audience. A strong logo can help establish brand identity, build trust with customers, and set a company apart from its competitors.

hvac dryer cleaning springfield pa


By Catherine J Miller

04.12.2024 at 04:02 AM

Catherine J Miller Profile Image

Il tuo blog mi lascia sempre sollevato e motivato. Stupisciti con la velocità di clic in questo Test CPS.

Leave a Comment:





Please answer the question below:

2-1 is equal to? (1 character(s) required)

Remember my personal information

Notify me of follow-up comments?

Support Our Sponsors
Illustrator CS4 Ebates Books from Amazon Theme ForestAdvertise Here 500 Premium Business Cards only $1.99 Unlimited Online Backup $4.95

Follow me on Twitter