As designers we often look for inspiration for our work, so Ive compiled a short list of some useful logo design and branding books. The people behind these books have some useful insight and inspiration for their readers. If you dont already own them, I suggest you consider adding them to your library.
This book dissects 100 logos and explains how and why they work. The book is a little old (2001), but still has plenty of useful information.
Get a peek inside some brand design firms and see how they go about developing naming and identity strategies. See timeframes, sketches and implementation strategies, etc.
Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
Margo Chase, Rian Hughes, Ron Miriello and Alex W. White critique over 500 logos in this book. The commentary gives insight into what makes logos work well. The book ends with a section on bad logos.
A good looking book that offers logo case studies and logo inspiration. The logos showcased in the book tend to be more progressive, so if youre looking for corporate reference, this probably isnt the book for you.
One of the few logo books that talks about very well know brands. The author discusses the history, psychology and methodology of these well known marks.
Dont come here expecting your run of the mill corporate marks. The over 4000 logos showcased in this book are non-traditional, but still inspirational.
Design Matters takes a practical look at the logo design process. The case studies in the book break the process into introduction, planning, creating and implementing.
Identity Crisis takes 50 rebrands and shows before and after examples of each identity then discusses the stories behind them.
This quick read covers bridging the gap between business strategy and design execution.
This book covers branding strategies throughout all aspects of a company. The book is broken down into three sections: Perception (fundamentals), Process and Practice (case studies).
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