Geoff submitted this logo for incubox, a graphic design and web development company. He left the following commentary about the logo.

“I came up with the name ‘Incubox’ after several days of trying names and seeing what domains were available. I started looking for variations of ‘(something)box’ as I was inspired by a commercial studio in LA called Smashbox... The egg represents the place where the idea derived and was released into the world. I like the egg concept, I'm just not sure THAT egg works. And on a practical level, when I try and make an avatar using the egg it doesn't work - too small. I would love to get some feedback on the logo because, frankly, I'm confused by it. Or rather, I'm not sure how to use it best. I'm frankly not sure if the composition I'm sending you should be considered the logo, or if I should drop the mark or the ‘creative’, etc. The three elements don't seem to tie in together well as one. In summary, I like the name incubox, I like the egg concept, but I'm not sure the logo represents well.”

The following critique is based on one designer’s opinion and experience. I always appreciate the readers thoughts as well. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique.