How do you perceive the open and empty egg and the rest of the mark? How do you think the concept can be improved?

I think this is the beginnings of a concept. The open egg does convey the message but it looks like the idea has escaped! I’d probably explore what you could do with the ‘incubation’ concept. Maybe an egg in a box?

The script font should definately change. I’d maybe use the sans font ‘incubox’ in the bold weight and the ‘creative’ in light.

Less design elements = more simplicity, which would result in a more refined and polished product.

Completely agree with Geoff. I would love to see updated versions of logos. Either revisit the original posts, or create a dedicated updated logo page.

P.S. I think I like the use of a chick because it has so many very positive associations like new birth, spring, freshness, cuteness…. etc. I know I would be drawn to a company that had something cute in their logo - and the cutest part of eggs incubating is the result .

Hi Geoff and lads!

Well, my first impression of your logo was a bit negative, as i saw the broken egg, just as Marc said. Here follow some of my ideas to help you:

1.Maybe you should try something funny, and by that, i mean something slightly funny, without losing the direction and becoming a comic brand. Maybe the type itself should be a bit more soft.
2.INCUBOX, maybe you should search for a related word for incubation, that delivers a more creative touch, since you’re selling creative work. (Just a thought!)
3.I understand that you work with creativity, but directed to what? I mean, maybe it’s important to tell your client what kind of professional you are: graphic, product, package, etc. Maybe this misterious touch can bring clients, but i guess that a more direct approach would show more results. Remember, design, creative and concept are the fashionest words of today’s world, and so, there are tons of creative, concept and design studios around. Find your own personality, translate it into adectives and explore the relations between them and the world in mind maps, then you can find the most creative representations of your personality to tell your clients that you are really unique, and not another “concept-creative-designer” in the market.
4.Just as marc said, leave the script or the sans, the two of them together rarely do a nice combination.
5.I know, i’m boring, but i think that if i give you ideas to use on the logo, in the end i´d be stitching around your work. I believe that telling you all this will help you not only to build a more unique brand, but to become a better professional by using some interesting creative techniques.
Best luck to you, and remember, design is 99% about transpiration and 1% inspiration.

I agree with Julio about the pencil and paper.  Anytime I’m beginning to work on a logo, I’ll draw 5-10 concepts before I touch my computer..but once I find one I really like I’ll go to the computer (but never be afraid to go back to pencil and paper even after you started).

I love the idea of using the egg as the ‘O’ in box.  At first I honestly didn’t understand why the egg was involved until I realized ‘incubation’.  VERY clever.  I agree with Erik in that you shouldn’t leave the egg cracked open and empty, it comes off as though what has been ‘born’ (your ideas), is already gone.  Maybe have a beak breaking open the egg, somewhat like someone else had suggested.

I would make creative the same font as ‘incubox’, incorporate some of the blue that you have used on your Website.

Finally, think outside the box.  Good luck.

Ha!  That’s funny. Never occured to me. I always saw a rack of moose antlers, especially when downsized.

Thanks to everyone for taking the time to provide constructive criticism. Once I do get an updated version designed I’ll submit it.

Hello guys!

Very expressive logo designs and the web development too and moreover,Best luck to you, and remember, design is 99% about transpiration and 1% inspiration…

The egg concept is not very creative

very informative articles and all post…waiting for the next post

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