NeonKids Logo Design Revisited 35

Sep 04, 2009 / Erik Peterson

Categories: CritiquesKids

NeonKids Logo Design Revisited Logo

NeonKids Logo Design Revisited

Back in April I critiqued a logo for a kids group called Neon Kids. Phil (the designer) got in touch with me recently to let me know he had made some changes to his original concepts based the critique here and feedback from the commenters.

From the Designer (Phil)

First off, thanks to all the great Logo Critiques readers who commented on the review of the Neon Kids logo! It has been about three months since the critique was posted. Since then we’ve done quite a bit of work on the logo — including a ton of research, incorporating some very informative user feedback, and of course, we spent lots of time in Adobe Illustrator CS4.

After the critique I went to Barnes & Noble, and like a true creep sat down in their children’s section with a pile of well illustrated children’s books. I flipped through them, occasionally snapping a photo of an especially well illustrated page or type I liked.

We also spent a bit of time doing research on fonts and playing with different type treatments that felt kid-friendly, as well as parent approved. It was important to realize that while the logo had to be appealing to kids, it also needed to portray “we are very professional and will indeed keep your kids safe”.

We ended up purchasing the Burbank Family from House Industries, and it was well worth the price tag of $300.

House Industries Burbank Typeface

Once we had two versions of the logo worked out to a somewhat final state, we showed them to a select group of children and parents. Each group liked different things about the logos, but they both chose the same logo in the end.

NeonKids - Versions

Version A of the logo was a little more playful and fun. However, version B was stronger and more energetic, which is what the kids, parents, and Neon Kids staff were looking for.

With a final logo chosen, I made a few minor tweaks, and that resulted in the logo they are using today.

NeonKids - Final Logo

Great job Phil! I think you have made some great improvements. I’m glad to see you did your research and listened to feedback. So what do you guys think?

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We enjoy your comments

35 Comments so far. Keep 'em Coming.


By Fbanczak

09.10.2009 at 06:17 PM

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I think this is a vast improvement to the original designs. The closeness of the letters bothers me a little bit but the fact that you picked a fun/funky font with CLEAN EDGES makes the look work. The bright green and purple are terrific colors for this logo. I think you’ll find it to be far more versatile than your first round of logos. Great job!


By Bullardino

09.15.2009 at 06:20 AM

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I really like it. Makes me think of the the children tv channels logos.


By linko

09.17.2009 at 08:27 AM

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Very interesting design concepts. I think the color combination is really good.


By imac

10.03.2009 at 04:29 AM

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Great post. i like it. thanks!


By SmykReloaded

10.06.2011 at 12:57 PM

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Please i am new in the game and i need a link to download graphic software that i will use to create loggos and designs.


By divya

05.16.2017 at 03:36 AM

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Nice post thanks for sharing info..very informative article


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10.23.2018 at 12:20 AM

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By Justin Ruark

02.21.2019 at 05:13 AM

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By Andy

03.10.2019 at 12:14 PM

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Thanks, loved this reading! reminded me of the time I went to the Western Wall and sew all the Hebrew logos there.


By Blossom

03.19.2019 at 04:20 PM

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By seoers

04.03.2019 at 10:54 PM

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By mary

05.04.2019 at 07:11 AM

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great post.


By anna

05.04.2019 at 07:13 AM

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Logo Critics is an excellent site. The aim of the site is to help logo designers to create powerful logos by the opinion of the browsers. In this article, truck accident attorney los angeles   they discussed the logo design of NeonKids. The logo of NeonKids is really a good one.


By Randy Wright

06.03.2019 at 03:51 AM

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I like the logo.  I show how creative the kids are. inline water descaler


By Glen Owens

06.07.2019 at 01:10 AM

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Awesome logo! It depicts how active the kids are. It was like designing for a Digital Marketing Company.


By Brielle Luna

07.07.2019 at 11:33 PM

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I miss simplicity of logos just like this one, but very attractive!

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By Glen Owens

07.10.2019 at 02:42 AM

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Awesome logo!  Very straightforward but attractive.
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By Lewis Kyle

08.30.2019 at 07:01 AM

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I like the way you design the things, keep it up!


By Lewis Kyle

08.30.2019 at 07:02 AM

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By Morningstar

09.19.2019 at 08:45 AM

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Nice improvements. You really know how to enhance a simple design. I hope one day I can talk to you so that you can enhance our logo.

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By Gian Carlos

09.25.2019 at 09:10 AM

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Loving that design! That’s so cute and simple.
Gian |


By Peter

11.26.2019 at 01:00 PM

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By Jasmine

11.28.2019 at 01:52 PM

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Wow! nice logo design.


By Marloue Lark lluch

12.10.2019 at 10:59 PM

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Nice logo design!Great work kids. keep it up.


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12.25.2019 at 03:01 AM

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By James

01.07.2020 at 06:27 PM

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By Steven

04.18.2020 at 07:14 AM

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Looks good. I think I need a good design for my business.


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04.19.2020 at 07:50 AM

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By Raymond

04.21.2020 at 10:41 PM

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Nice logo from a Bozeman fence contractor


By Vicki

04.21.2020 at 11:23 PM

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Nice work! reminds me of an old cartoon TV Channel logo. painting contractor in Tacoma


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04.28.2020 at 05:00 PM

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