NeonKids Logo Design Revisited

Back in April I critiqued a logo for a kids group called Neon Kids. Phil (the designer) got in touch with me recently to let me know he had made some changes to his original concepts based the critique here and feedback from the commenters.

From the Designer (Phil)

First off, thanks to all the great Logo Critiques readers who commented on the review of the Neon Kids logo! It has been about three months since the critique was posted. Since then we’ve done quite a bit of work on the logo — including a ton of research, incorporating some very informative user feedback, and of course, we spent lots of time in Adobe Illustrator CS4.

After the critique I went to Barnes & Noble, and like a true creep sat down in their children’s section with a pile of well illustrated children’s books. I flipped through them, occasionally snapping a photo of an especially well illustrated page or type I liked.

We also spent a bit of time doing research on fonts and playing with different type treatments that felt kid-friendly, as well as parent approved. It was important to realize that while the logo had to be appealing to kids, it also needed to portray “we are very professional and will indeed keep your kids safe”.

We ended up purchasing the Burbank Family from House Industries, and it was well worth the price tag of $300.

Once we had two versions of the logo worked out to a somewhat final state, we showed them to a select group of children and parents. Each group liked different things about the logos, but they both chose the same logo in the end.

Version A of the logo was a little more playful and fun. However, version B was stronger and more energetic, which is what the kids, parents, and Neon Kids staff were looking for.

With a final logo chosen, I made a few minor tweaks, and that resulted in the logo they are using today.

Great job Phil! I think you have made some great improvements. I’m glad to see you did your research and listened to feedback. So what do you guys think?

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